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08 Feb 3 Marketing Lessons We Learned From Fyre Fest

Posted at 1:17 pm in Branding, Marketing, Social Media
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On December 12th, 2016, Kendall Jenner, Bella Hadid, and countless other social media influencers posted a picture of an orange square to Instagram. Now the emblem of an infamously misleading marketing campaign for Fyre Fest, this guerilla marketing strategy was the brainchild of Jerry Media,...

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