TAPP Warranty

Creative
  • Corporate Identity Design

Challenge

Total Automotive Protection Plan, or TAPP, is an after-market warranty that allows for peace of mind when purchasing a used car. TAPP needed a rebrand that reflected their trustworthiness as well as their services.

Solution

TAPP has a variety of policies that protect its customers, but the “Million Mile Warranty” guarantees coverage no matter how many miles are on your car. MCG focused on this infinite number of miles when designing the new corporate identity. The logomark mimics both an infinity sign and road, while also providing a warm and comforting color palette. MCG then designed and developed a modern and clean website to match the new brand identity.