Strong Stock Farm

  • Identity Development
  • Website Development
  • Photography


2017 Addy Award Winner


Strong Stock Farm is based in Knoxville, Tennessee with over 900 acres of farmland on the Holston River. They specialize in selling grass-fed, organic beef to local grocery stores as well as hosting weddings and corporate events. Founded in 1791, Strong Stock Farm is the oldest working farm in Knox County, and is still going strong to this day.

In order to grow brand awareness in their target markets, Strong Stock Farm came to MCG for a corporate identity and website that reflected the character of their family farm.


We started by strengthening Strong Stock Farm’s brand by developing a fresh corporate identity and creating a website that showcases the farm’s beauty and history. Their identity was crafted to speak to both grocery stores interested in sourcing meat from a local, grass-fed farm, and also to those looking for a unique venue for corporate events or weddings.