Red Door Homes of East Tennessee is a semi-custom home builder serving Knoxville and the surrounding areas. When MCG was approached, the Red Door Homes website was outdated and confusing for customers. MCG was tasked with designing a new, modern website that focused on user experience. Red Door Homes was also in need of lead generation and increasing brand awareness.
MCG’s designer used clean lines and the brand’s high-contrast colors to create a more visually interesting website. The home plans were separated into categories so that future home buyers can easily navigate and find a home that suits their style. Copy was written for the site that illustrates the company’s history and passion for building quality homes. Inbound marketing is currently being used to help attract and manage leads.