First National Bank of Kentucky

Creative
  • Corporate Identity Development
  • American Advertising Award Winner

Challenge

2017 Addy Award Winner

 

First National Bank of Carrolton had a problem, albeit a good one. They were growing, and their name no longer reflected their service area, which had expanded to include a larger footprint in Kentucky. Also, the bank was beginning to change how it did business, with more virtual electronic banking technology, instead of brick and mortar branches.

Solution

The bank’s president reached out to MCG to help with naming, a new corporate identity and collateral, brand standards, and signage. MCG provided consultation to the president and the board and helped the bank roll out a new, fresh and modern look that will take them into a bright future.