MCG Blog

23 Jul 5 Signs It’s Time for a Rebrand

A logo and a brand are not necessarily the same thing. A logo is a distinguishing mark of your company, while a brand is the idea behind a company. This can include a mission statement, how people feel towards your brand, and how you represent your company visually. Whether your business is five months old or five years old, there are certain indicators that can tell you when it is time to rebrand.
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20 Jul IACMI – The Composites Institute Sponsors More Than 40 Interns at Member Organizations, Universities, and National Laboratories

KNOXVILLE, Tenn., July 20, 2018 -- This summer, IACMI is hosting its largest class of IACMI Interns, with 43 interns placed at 21 project locations across the United States. The IACMI internship is an integral part of the institute's mission to develop the advanced manufacturing workforce for the growth...

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Your website is your most powerful marketing tool. You can be the best in your industry, but if your audience can’t access or understand your website then you’re doing it wrong.

20 Jul The Dos and Don’ts of Website Design and Development

A beautiful, effective website is your most powerful marketing tool. You can be a leader in your industry, but if your website is difficult to navigate or understand,  it probably won't help you attract and convert prospective customers. To help you improve your website, we’ve outlined some tips for effective website design, as well as how to hire a web designer to get the most bang for your buck.

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ed Breazeale healthstar

25 Jun HealthStar Founder Earns Canadian Patent for Electronic Visit Verification

KNOXVILLE, Tenn., June 25, 2018 — HealthStar, LLC Founder and CEO Dr. Ed Breazeale has earned an additional patent for his company’s innovative approach to electronic visit verification (EVV). Issued by the Canadian Intellectual Property Office on May 4, patent No. 2,696,394 was granted for the underlying technology used in HealthStar Visit, the company’s signature EVV software.
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You've probably heard a lot about this landmark data privacy law over the last several weeks. But what is the GDPR and what does it mean for business owners?

31 May GDPR Compliance: What Businesses Need to Know

Over the last few weeks, you have probably noticed a flood of emails from your favorite retailers prompting you to read their new “privacy policy.” If you’re anything like us, these are the kind of pesky messages we normally send straight to Trash without opening. But these policy updates are more than just corporate spam or an opportunity for Internet dwellers to crank out some dank memes. They’re actually a sign that companies are embracing the General Data Protection Regulation, or GDPR, a new data privacy and protection law that went into effect last week.
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financial agent buyer personas

21 May Defining Buyer Personas for Your Community Bank

When it comes to choosing a bank, we all want safety, stability, and support. But at varying stages of life, those terms mean something different to everyone. For a parent, financial stability means the ability to open a college savings fund for their child. To a young married couple, it might mean securing a low mortgage interest rate. To a business owner, stability means access to low-risk investment options. And for millennials, stability depends on flexibility. Institutions that offer easy, on-the-go banking via mobile app will have a distinct advantage with this demographic.
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