MCG Blog

23 Mar Marketing and Communications During COVID-19

There’s no question that we are in an unprecedented time of worldwide uncertainty with the advent of the COVID-19 pandemic. As the situation continues to evolve and news continues to unfold, businesses and individuals all over the world are being impacted in some form. Over the past few weeks, marketing and communication professionals, like everyone else, have been quickly adapting their strategies to the evolving needs of brands and consumers. Although we’re still learning as we go, here are a few recommendations from MCG to help guide you and your customers through this period of uncertainty. 
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16 Mar TikTok: How Are Brands Marketing on This New Platform?

TikTok seems to have exploded out of nowhere, becoming a major social media platform next to the core four: Instagram, Facebook, Twitter, and Snapchat. If you don’t know what this new app is, it's a video sharing app where users can record up to a minute of video with the ability to add music or sounds. To date, this emerging platform has over 800 million downloads and more than 500 million users each month. Generally used by younger consumers, as 66% of users are under the age of 30, this platform seems to resonate best with Gen Z.   
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02 Mar Meet MCG’s Newest Marketing Interns

We kicked off 2020 in the best way possible as we welcomed two new marketing interns: Julia and Jayden. Keep reading to learn more about the freshest faces of MCG!  Julia Sachs  Julia is a senior at the University of Tennessee, studying advertising with a minor in Business Administration....

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28 Feb Coldwell Banker Wallace & Wallace Realtors to Follow New Look with Name Change

KNOXVILLE, Tenn., Feb. 28, 2020 /PRNewswire/ -- Today, Coldwell Banker Wallace & Wallace Realtors unveiled its new DBA (doing business as) name: Coldwell Banker Wallace (CBW). The new name and logo is released in tandem with the March 2019 Coldwell Banker® network visual transformation, "Project North Star"— a rebranding effort that included updated signage, marketing materials,...

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06 Dec Sevier County Bank Announces New Retail Leadership Team

SEVIERVILLE, Tenn., Dec. 6, 2019 -- Sevier County Bank (SCB) is pleased to announce that Montay Calloway and Amy Abercrombie have joined the bank as retail market leaders. [caption id="" align="alignright" width="339"] Montay Calloway (left) and Amy Abercrombie (right) have joined Sevier County Bank as retail market leaders[/caption] A graduate of Maryville College, Calloway brings...

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21 Oct 4M Carbon Fiber and Montefibre Carbon to Partner for Production of the Lowest-Cost Carbon Fiber in the World

KNOXVILLE, Tenn., Oct. 21, 2019  -- 4M Carbon Corp. and Montefibre Carbon Fiber are in the process of finalizing a letter of intent (LOI) to establish a partnership, including a potential U.S.-based joint venture (JV).  4M is currently a fully reporting SEC entity, which will accelerate a combined 4M/Montefibre IPO and...

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Scott Walton

14 Aug Scott Walton of Walton Financial Named One of Forbes’ Best-In-State Wealth Advisors

[caption id="attachment_19801" align="alignleft" width="342"] Scott Walton, founder of the Birmingham-based financial planning company Walton Financial, has been named to Forbes’ Best-in-State Wealth Advisors list for 2019.[/caption] BIRMINGHAM, Ala., Aug. 13, 2019 /PRNewswire/ -- Walton Financial, a financial planning company in Birmingham, AL, today announces that its founder, Scott Walton, has been named...

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