MCG Blog

18 Jun Why Companies Are Reducing Digital Ad Spending & Why You Should Do the Opposite 

We could spend all day discussing the numerous changes and decisions that businesses have been faced with over the past several months. In addition to adjusting to the work-from-home lifestyle, many companies have had to deal with major profit loss, closures, and layoffs. More than anything, everyone is focused on saving money, and unfortunately, marketing is often one of the first...

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12 Jun Spring 2020 Advertising Review: MCG Favorites

This has been a hectic year, to say the least. With an overwhelming amount of change around the globe and in our personal lives, nothing seems the same as it was in December 2019.   However, amidst all the chaos, there are still moments to celebrate. For marketing lovers like ourselves, this year brought some excellent advertisements. From comical Super Bowl commercials to messaging surrounding COVID-19, companies are executing advertisements at both humorous and emotional levels. Showcasing some...

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28 May MCG is a Proud HubSpot Solutions Partner

HubSpot is one of today’s most powerful and widely used premiere software packages that offers marketing, sales, customer service, CRM, and IT services. Its robust Customer Relationship Management (CRM) Software makes Inbound Marketing a breeze, complete with lead generation, marketing automation, and social media management to help generate leads and turn them into loyal customers. In addition, the software helps streamline a variety of processes including SEO, email marketing, and disciplined campaign execution.  
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18 May SCB Elects Blalock and Brooks to Board of Directors

SEVIERVILLE, Tenn., May 14, 2020 /PRNewswire/ -- Effective May 1, 2020, Sevier County Bank announces that Doug Blalock and Svend Brooks have been named to the Board of Directors of both Sevier County Bancshares, Inc. and its subsidiary, Sevier County Bank. [caption id="attachment_19951" align="alignright" width="210"] Doug Blalock [/caption] [caption id="attachment_19950" align="alignright" width="232"] Svend Brooks[/caption] "We are pleased...

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18 May Chancellor Moyers to Join Bernstein, Stair & McAdams LLP

KNOXVILLE, Tenn., May 18, 2020 /PRNewswire/ -- Knoxville law firm Bernstein, Stair & McAdams LLP announced today that Knox County Chancellor, Michael W. Moyers, will join the firm effective January 22, 2021, upon his resignation, after having served on the Bench for over 14 years. Chancellor Moyers is the second Knox County Chancellor to join...

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23 Mar Marketing and Communications During COVID-19

There’s no question that we are in an unprecedented time of worldwide uncertainty with the advent of the COVID-19 pandemic. As the situation continues to evolve and news continues to unfold, businesses and individuals all over the world are being impacted in some form. Over the past few weeks, marketing and communication professionals, like everyone else, have been quickly adapting their strategies to the evolving needs of brands and consumers. Although we’re still learning as we go, here are a few recommendations from MCG to help guide you and your customers through this period of uncertainty. 
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16 Mar TikTok: How Are Brands Marketing on This New Platform?

TikTok seems to have exploded out of nowhere, becoming a major social media platform next to the core four: Instagram, Facebook, Twitter, and Snapchat. If you don’t know what this new app is, it's a video sharing app where users can record up to a minute of video with the ability to add music or sounds. To date, this emerging platform has over 800 million downloads and more than 500 million users each month. Generally used by younger consumers, as 66% of users are under the age of 30, this platform seems to resonate best with Gen Z.   
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02 Mar Meet MCG’s Newest Marketing Interns

We kicked off 2020 in the best way possible as we welcomed two new marketing interns: Julia and Jayden. Keep reading to learn more about the freshest faces of MCG!  Julia Sachs  Julia is a senior at the University of Tennessee, studying advertising with a minor in Business Administration....

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28 Feb Coldwell Banker Wallace & Wallace Realtors to Follow New Look with Name Change

KNOXVILLE, Tenn., Feb. 28, 2020 /PRNewswire/ -- Today, Coldwell Banker Wallace & Wallace Realtors unveiled its new DBA (doing business as) name: Coldwell Banker Wallace (CBW). The new name and logo is released in tandem with the March 2019 Coldwell Banker® network visual transformation, "Project North Star"— a rebranding effort that included updated signage, marketing materials,...

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