Lead Generation Tips: Call-To-Action Placement
A call-to-action is the best way to drive traffic to your offers. But it’s completely useless if it doesn’t capture people’s attention. There are a few things to keep in mind when placing your call-to-action.
- First, make sure your call-to-action is located in a spot where it will be easy to find and that it follows the flow of the page organically. You are trying to get people to act on something, and you want it to require as little work on their part as possible.
- Ideally, your call-to-action will be placed “above the fold”—the area of the page that a visitor will see without scrolling down the page. Any content placed below the fold is only viewed by about half of the individuals that come to your site. By increasing the impressions on your call-to-action, you can greatly increase the amount of leads you get.
- If you do decide to place your call-to-action below the fold, make sure there are cues leading your visitors to it.
- Size is another thing to consider. You want to make sure your call-to-action is large enough to see from a distance, but not so large that it detracts from the rest of the web page.
- Be sure to use contrast and/or whitespace to help your call-to-action stand out. The last thing you want is for your call-to-action to blend in with your site so much that people don’t even know that it’s there.
- Use a “Thank-You” page to promote another offer or some different content.
Calls-to-action are placed in all manner of advertising, such as product pages, email, social media, and even display ads. The more people who see your call-to-action, the more leads you will have.
