Is your website working as hard as you are?
A website is a necessity for any business.
Prospective customers are turning to search engines for any and all information they can find about companies they are considering using. If your website isn’t set up to convert this traffic into leads, you’re missing out on a major opportunity.
A website is much more than an online profile for a business. Think of it more as your very own, 24-hour salesperson who is going to speak to every person who visits your business online. Many times it’s the first interaction a customer will have with your business, and you’ll want to make a good first impression.
Compelling content is at the core of any successful website. You’ll want to make sure that the content you have on your website is the kind of information that prospective customers are looking for. Becoming a thought leader in your field carries a lot of weight, and people will turn to you for more information. This will also help build organic traffic, and begin attracting the right kind of visitors to your site.
The next thing you’ll want to make sure you have on your site are enticing Calls to Action. These are simply buttons that get people excited about the kind of information you have to offer. They can come in many forms; “Download your copy!”, “Sign up for our Newsletter” or “Join our discount club” to name a few.
Once the visitors click these exciting CTA’s, you’ll want to direct them to a landing page. Here, you’ll have a valuable content offer your prospects can download by giving you their name and email address. And hey! You’re generating leads now. After all, getting traffic to your site is great, but at some point you’re going to have to turn that traffic into leads you can actually follow up with.
But that’s only half the battle. Once you get these leads, you’ll want to follow up and begin to nurture these leads into becoming customers. Through tactics like automated drip campaigns, you can turn complete strangers into brand evangelists for your business. All in all, the process should look something like this:
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Your website should be the hardest worker at your disposal. It doesn’t need sleep (or coffee for that matter), and it should always be ready to turn a complete stranger into your best customer. Taking the time to properly design and setup your website will ensure that it is always working as hard as you are.