The R Word
Anyway, connecting this with marketing I suggest this: stay the course. If you have a marcom program in place, keep it there. If you don’t, start one. If we really are headed for a recession, your company could stand to gain market share while all of your competitors are cutting back. This is well-documented. https://www.smeal.psu.edu/news/latest-news/mar05/leverage.html
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Of interest… [from Wikipedia]
https://en.wikipedia.org/wiki/As_a_Man_Thinketh
As a Man Thinketh is a literary work of James Allen, published in 1902. The title is influenced by a verse in the Bible from the book of Proverbs chapter 23 verse 7, “As a man thinketh in his heart, so he is.”
The book opens with the statement:
Mind is the Master power that moulds and makes,
And Man is Mind, and evermore he takes
The tool of Thought, and, shaping what he wills,
Brings forth a thousand joys, a thousand ills:—
He thinks in secret, and it comes to pass:
Environment is but his looking-glass.
