Website Development

Your website is your most powerful marketing tool. You can be the best in your industry, but if your audience can’t access or understand your website then you’re doing it wrong.

20 Jul The Do’s and Don’ts of Website Design and Development

A beautiful, effective website is your most powerful marketing tool. You can be a leader in your industry, but if your website is difficult to navigate or understand,  it probably won't help you attract and convert prospective customers. To help you improve your website, we’ve outlined some tips for effective website design, as well as how to hire a web designer to get the most bang for your buck.

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30 Sep 5 Signs It’s Time for a Website Redesign

It can be difficult deciding how and when to undergo a website redesign. Redesigning a site requires a great deal of commitment on your part; and trust in those you have hired to handle the virtual face of your business. But having a website that frustrates your visitors or drives away traffic for any reason can be costly to your business. All websites should be designed with several principles in mind such as easy-to-follow navigation, easy-to-use layout, pleasing aesthetics, and content management, just to name a few. Websites can be used for a variety of purposes from conducting eCommerce, to simply giving your business a professional face. No matter how you plan to use your site, an interactive and user-friendly design is crucial to your brand in this day and age. If you aren’t sure whether or not it’s time for a website redesign, check for these signs the next time you go through your site.

1. Your Website is Visibly Unappealing or Outdated

As the saying goes, you only get one chance to make a first impression, and these days your website is your first impression. Nothing will make someone click the back button faster than arriving to your site only to be met with something that looks like the Space Jam homepage (Yes, this is the original site—no you can’t play the games, you’d need Shockwave). Speaking of outdated software, with the current trends in mobile development, Flash will no longer be supported in the future and HTML 5 will soon take its place. If your site relies on Flash, this is a good time to consider a redesign, before your search engine rankings are affected by optimization. Another common design mistake is to spew out every bit of information you have on your subject at once on the homepage. As interesting and informational as that info may be, the fact is people didn’t come to your website to read, they came to gather info on you. Specifically, potential customers want to know, What do you do and how do you do it? Why should I select you? How should I interact with you? While you don’t want to skimp on essential details, in this situation, less is more.

2. Your Website Isn’t Mobile Responsive

The days of needing a computer to access the Internet are long gone, and the mobile device market has exploded. Smartphones and tablets have revolutionized the way people are accessing the web and getting their information. We now know that more than 20% of Google searches are being performed on a mobile device, and that 1 out of 4 Internet users in the U.S. only access it on a mobile device. Having a responsive website design means that your website has been built so that the structure, content, and images of the website all appear the same on any device. This means that customers will be able to easily use your website no matter the device they are using. This is vital because recent data has shown that 67% of smartphone shoppers will switch to a competitor’s website if their eCommerce check-out process is faster. Customers want everything to be as easy as possible, and a responsive website is necessary for a user-friendly experience. In addition to these problems, you will also find that if your website is not mobile friendly, Google will dock your search engine rankings. Google has done this in an attempt to provide a better quality mobile experience for it's users. To check if your website is mobile-friendly, you can enter your URL into Google's Mobile-Friendly test site.

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03 Jun 10 SEO Mistakes To Avoid During Your Next Website Redesign

Website redesign and improvement is a major part of any modern company’s strategy to reach a wider audience, generate more leads, and conduct more business. While many companies shift their attention to their website’s aesthetic aspects in order to become more user-friendly, there are less-glamorous facets of improving your website. A lot of emphasis has been placed on SEO (Search Engine Optimization) over the past few years. Although the way SEO is approached is constantly changing, it remains an integral part of attracting customers to your business. After all, your company’s website may blow your competitors out of the water, but if no one can find your website, it doesn’t matter.
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