Social Media

23 Mar Marketing and Communications During COVID-19

There’s no question that we are in an unprecedented time of worldwide uncertainty with the advent of the COVID-19 pandemic. As the situation continues to evolve and news continues to unfold, businesses and individuals all over the world are being impacted in some form. Over the past few weeks, marketing and communication professionals, like everyone else, have been quickly adapting their strategies to the evolving needs of brands and consumers. Although we’re still learning as we go, here are a few recommendations from MCG to help guide you and your customers through this period of uncertainty. 
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16 Mar TikTok: How Are Brands Marketing on This New Platform?

TikTok seems to have exploded out of nowhere, becoming a major social media platform next to the core four: Instagram, Facebook, Twitter, and Snapchat. If you don’t know what this new app is, it's a video sharing app where users can record up to a minute of video with the ability to add music or sounds. To date, this emerging platform has over 800 million downloads and more than 500 million users each month. Generally used by younger consumers, as 66% of users are under the age of 30, this platform seems to resonate best with Gen Z.   
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06 Aug Introducing the Instagram Creator Profile

It's no secret that Instagram has been shifting its focus from the average individual to its most powerful user: influencers. Influencers are defined as users that have more than 15,000 followers that they actively engage with. According to a recent report, there are more than 500,000 active influencers on Instagram alone, accounting for 39% of all Instagram accounts.
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23 Jul 5 Signs It’s Time for a Rebrand

A logo and a brand are not necessarily the same thing. A logo is a distinguishing mark of your company, while a brand is the idea behind a company. This can include a mission statement, how people feel towards your brand, and how you represent your company visually. Whether your business is five months old or five years old, there are certain indicators that can tell you when it is time to rebrand.
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Kacey Musgraves

02 Apr March Favorites: Kacey Musgraves, Atlanta, and Natural Skincare

Spring is the season of renewal – the flowers are blooming, the birds are chirping, and the sun is *finally* shining after a long and unusually stormy winter. To help you find your springtime state of mind, we've curated a fresh crop of monthly favorites. From soothing skincare products to slow jams, these recommendations are sure to revive your weary spirit. 
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Although most of us spent the month screaming about Mirai Nagasu's historic triple axel at the 2018 Winter Olympics, we still want to highlight some of our other February favorites.

28 Feb February Favorites: Queer Eye, Ice Skating, and The Wombats

February was a wild month at MCG. Winter (somehow) turned to spring and we even won a few Addy awards. Although most of us spent the month screaming about Mirai Nagasu's historic triple axel at the 2018 Winter Olympics, we still want to highlight some of our other February favorites. Hopefully, something on this list will relieve your post-closing ceremony boredom. 
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