Marketing

18 Jun Why Companies Are Reducing Digital Ad Spending & Why You Should Do the Opposite 

We could spend all day discussing the numerous changes and decisions that businesses have been faced with over the past several months. In addition to adjusting to the work-from-home lifestyle, many companies have had to deal with major profit loss, closures, and layoffs. More than anything, everyone is focused on saving money, and unfortunately, marketing is often one of the first...

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28 May MCG is a Proud HubSpot Solutions Partner

HubSpot is one of today’s most powerful and widely used premiere software packages that offers marketing, sales, customer service, CRM, and IT services. Its robust Customer Relationship Management (CRM) Software makes Inbound Marketing a breeze, complete with lead generation, marketing automation, and social media management to help generate leads and turn them into loyal customers. In addition, the software helps streamline a variety of processes including SEO, email marketing, and disciplined campaign execution.  
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23 Mar Marketing and Communications During COVID-19

There’s no question that we are in an unprecedented time of worldwide uncertainty with the advent of the COVID-19 pandemic. As the situation continues to evolve and news continues to unfold, businesses and individuals all over the world are being impacted in some form. Over the past few weeks, marketing and communication professionals, like everyone else, have been quickly adapting their strategies to the evolving needs of brands and consumers. Although we’re still learning as we go, here are a few recommendations from MCG to help guide you and your customers through this period of uncertainty. 
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16 Mar TikTok: How Are Brands Marketing on This New Platform?

TikTok seems to have exploded out of nowhere, becoming a major social media platform next to the core four: Instagram, Facebook, Twitter, and Snapchat. If you don’t know what this new app is, it's a video sharing app where users can record up to a minute of video with the ability to add music or sounds. To date, this emerging platform has over 800 million downloads and more than 500 million users each month. Generally used by younger consumers, as 66% of users are under the age of 30, this platform seems to resonate best with Gen Z.   
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02 Mar Meet MCG’s Newest Marketing Interns

We kicked off 2020 in the best way possible as we welcomed two new marketing interns: Julia and Jayden. Keep reading to learn more about the freshest faces of MCG!  Julia Sachs  Julia is a senior at the University of Tennessee, studying advertising with a minor in Business Administration....

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06 Aug Introducing the Instagram Creator Profile

It's no secret that Instagram has been shifting its focus from the average individual to its most powerful user: influencers. Influencers are defined as users that have more than 15,000 followers that they actively engage with. According to a recent report, there are more than 500,000 active influencers on Instagram alone, accounting for 39% of all Instagram accounts.
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30 Jul MCG Hosts Knox County Schools CTE Externship with Carter High School Teachers

This past week, Morris Creative Group had the amazing opportunity to provide two dedicated Knox County Schools teachers with first-hand insight into the marketing industry to help further support their students. On Monday, July 22 and Tuesday, July 23, marketing teacher Valerie Wilson and guidance counselor Jessie Bell from Carter High School spent a full day with our staff learning all things marketing from website design and development to social media marketing tools. 
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