Inbound Marketing

28 May MCG is a Proud HubSpot Solutions Partner

HubSpot is one of today’s most powerful and widely used premiere software packages that offers marketing, sales, customer service, CRM, and IT services. Its robust Customer Relationship Management (CRM) Software makes Inbound Marketing a breeze, complete with lead generation, marketing automation, and social media management to help generate leads and turn them into loyal customers. In addition, the software helps streamline a variety of processes including SEO, email marketing, and disciplined campaign execution.  
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23 Mar Marketing and Communications During COVID-19

There’s no question that we are in an unprecedented time of worldwide uncertainty with the advent of the COVID-19 pandemic. As the situation continues to evolve and news continues to unfold, businesses and individuals all over the world are being impacted in some form. Over the past few weeks, marketing and communication professionals, like everyone else, have been quickly adapting their strategies to the evolving needs of brands and consumers. Although we’re still learning as we go, here are a few recommendations from MCG to help guide you and your customers through this period of uncertainty. 
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You've probably heard a lot about this landmark data privacy law over the last several weeks. But what is the GDPR and what does it mean for business owners?

31 May GDPR Compliance: What Businesses Need to Know

Over the last few weeks, you have probably noticed a flood of emails from your favorite retailers prompting you to read their new “privacy policy.” If you’re anything like us, these are the kind of pesky messages we normally send straight to Trash without opening. But these policy updates are more than just corporate spam or an opportunity for Internet dwellers to crank out some dank memes. They’re actually a sign that companies are embracing the General Data Protection Regulation, or GDPR, a new data privacy and protection law that went into effect last week.
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Hummus

02 Feb MCG January Favorites: Versace, Saoirse Ronan, and Hummus

January was a long month. We felt it, you felt it, and everyone on Twitter felt it, too. But it wasn’t all cold weather and government shutdowns. There were a few things that made this month a little brighter – new music, tasty snacks, leather phone cases, and more. So peel off your winter coat and settle in. Our January favorites have arrived. 
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Starbucks

06 Nov Brand Focus: The Starbucks Recipe for Social Media Success

Since 1971, Starbucks has been conquering the world of coffee. Although the franchise didn't hit the national market until the mid-1980s, former CEO Howard Schultz shaped Starbucks into the familiar brand we know today: an international coffee company that focuses on community, environmental sustainability, and ethical sourcing.  
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marketing tools

09 Feb 3 Tools to Supercharge Your Marketing in 2017

The marketing and advertising landscape in today’s digital world is very different than it once was. Ratings and circulation no longer reign as king—now it’s all about page views, engagement, and conversions. This isn’t a bad thing, it just means new tactics and forms of media such as blogs and social networks have evolved into sustainable marketing strategies.
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