Branding

Kacey Musgraves

02 Apr March Favorites: Kacey Musgraves, Atlanta, and Natural Skincare

Spring is the season of renewal – the flowers are blooming, the birds are chirping, and the sun is *finally* shining after a long and unusually stormy winter. To help you find your springtime state of mind, we've curated a fresh crop of monthly favorites. From soothing skincare products to slow jams, these recommendations are sure to revive your weary spirit. 
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Starbucks

06 Nov Brand Focus: The Starbucks Recipe for Social Media Success

Since 1971, Starbucks has been conquering the world of coffee. Although the franchise didn't hit the national market until the mid-1980s, former CEO Howard Schultz shaped Starbucks into the familiar brand we know today: an international coffee company that focuses on community, environmental sustainability, and ethical sourcing.  
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Family

24 Aug Brand Focus: 4 Marketing Lessons We Learned From Netflix

Twenty years ago, Silicon Valley gave birth to another service that revolutionized our practices and gave us new obsessions. Netflix, the iconic streaming platform, forever changed how we consume movies and TV shows. In 1997, Reed Hastings, Netflix CEO, and business partner Mark Rudolph founded Netflix as an online DVD rental service. Two decades later, Netflix has emerged as the most subscribed online streaming channel and now serves an impressive 190 countries.   
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food festival

13 Apr Market Your Brand at Local Festivals

It’s that time of the year...cherry blossoms blooming, food trucks lined up along the streets, music, art, and food festivals on the agenda. What does this time mean for your brand? It means an opportunity for promotion during public events and festivals.
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