Advertising

23 Mar Marketing and Communications During COVID-19

There’s no question that we are in an unprecedented time of worldwide uncertainty with the advent of the COVID-19 pandemic. As the situation continues to evolve and news continues to unfold, businesses and individuals all over the world are being impacted in some form. Over the past few weeks, marketing and communication professionals, like everyone else, have been quickly adapting their strategies to the evolving needs of brands and consumers. Although we’re still learning as we go, here are a few recommendations from MCG to help guide you and your customers through this period of uncertainty. 
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16 Mar TikTok: How Are Brands Marketing on This New Platform?

TikTok seems to have exploded out of nowhere, becoming a major social media platform next to the core four: Instagram, Facebook, Twitter, and Snapchat. If you don’t know what this new app is, it's a video sharing app where users can record up to a minute of video with the ability to add music or sounds. To date, this emerging platform has over 800 million downloads and more than 500 million users each month. Generally used by younger consumers, as 66% of users are under the age of 30, this platform seems to resonate best with Gen Z.   
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11 Feb The 4 Best Ads of Super Bowl LIII

Super Bowl Sunday – the only day of the year where ads are are celebrated, rather than tolerated. While the lowest-scoring Super Bowl game in the history dragged on, there was an even bigger battle going on during the breaks this year. According to Bloomberg, this year's 30-second spots cost between $5.1 and 5.3 million dollars. Ad agencies and companies spend months carefully crafting their Super Bowl spots in hopes of going viral. And in the minutes, hours, and days following the game, thousands of people troll social media and YouTube to watch the best and worst ads of the game. This year, there were plenty of companies whose ads we admired, including Amazon, Doritos, Google, Stella Artois, and Olay. Here are a few of our favorites:
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23 Jul 5 Signs It’s Time for a Rebrand

A logo and a brand are not necessarily the same thing. A logo is a distinguishing mark of your company, while a brand is the idea behind a company. This can include a mission statement, how people feel towards your brand, and how you represent your company visually. Whether your business is five months old or five years old, there are certain indicators that can tell you when it is time to rebrand.
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Your website is your most powerful marketing tool. You can be the best in your industry, but if your audience can’t access or understand your website then you’re doing it wrong.

20 Jul The Do’s and Don’ts of Website Design and Development

A beautiful, effective website is your most powerful marketing tool. You can be a leader in your industry, but if your website is difficult to navigate or understand,  it probably won't help you attract and convert prospective customers. To help you improve your website, we’ve outlined some tips for effective website design, as well as how to hire a web designer to get the most bang for your buck.

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