marketing tools

09 Feb 3 Tools to Supercharge Your Marketing in 2017

The marketing and advertising landscape in today’s digital world is very different than it once was. Ratings and circulation no longer reign as king—now it’s all about page views, engagement, and conversions. This isn’t a bad thing, it just means new tactics and forms of media such as blogs and social networks have evolved into sustainable marketing strategies.
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Responsive Design

18 Jan Growth-Driven Design: Overcoming the Pitfalls of the Traditional Web Design Process

One thing you've likely learned about traditional website design if you have any experience with it at all, is the expense involved. Because of the excessive money spent, you probably don't plan to do any tweaks or redesigns soon if you've recently built a website traditionally. After all, the goal of a traditional website design is to create everything at once, then take on redesigns far down the road. But luckily, that's all about to change.
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01 Dec Developing Medical Technology Buyer Personas

Medical technology companies face the great challenge of appealing to the unique needs of the various types of buyers within the healthcare field. Overcoming this challenge requires medical technology vendors to know their target audience and understand the specific priorities of the three most common groups of buyers: physicians, executives, and purchasing professionals. Below is a summary of the priorities of each of these groups and the key elements to include when developing medical technology buyer personas.
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23 Nov Marketing Buzzword Predictions for 2017

Since our marketing buzzword lists have become an annual tradition here, we decided to keep the ball rolling. We have compiled another list to predict the top marketing buzzwords that will be used in the upcoming year. Some may become annoying while others may just make it sound like you know what you’re talking about. Either way, with the help of B2CDMNews and AdAge, we wanted to make sure that you stay ahead of the trends. Check out the buzzwords that we predict will be the most popular in 2017.
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