Author: Nicole Maestri

18 Jun Why Companies Are Reducing Digital Ad Spending & Why You Should Do the Opposite 

We could spend all day discussing the numerous changes and decisions that businesses have been faced with over the past several months. In addition to adjusting to the work-from-home lifestyle, many companies have had to deal with major profit loss, closures, and layoffs. More than anything, everyone is focused on saving money, and unfortunately, marketing is often one of the first...

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28 May MCG is a Proud HubSpot Solutions Partner

HubSpot is one of today’s most powerful and widely used premiere software packages that offers marketing, sales, customer service, CRM, and IT services. Its robust Customer Relationship Management (CRM) Software makes Inbound Marketing a breeze, complete with lead generation, marketing automation, and social media management to help generate leads and turn them into loyal customers. In addition, the software helps streamline a variety of processes including SEO, email marketing, and disciplined campaign execution.  
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23 Mar Marketing and Communications During COVID-19

There’s no question that we are in an unprecedented time of worldwide uncertainty with the advent of the COVID-19 pandemic. As the situation continues to evolve and news continues to unfold, businesses and individuals all over the world are being impacted in some form. Over the past few weeks, marketing and communication professionals, like everyone else, have been quickly adapting their strategies to the evolving needs of brands and consumers. Although we’re still learning as we go, here are a few recommendations from MCG to help guide you and your customers through this period of uncertainty. 
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28 Feb Coldwell Banker Wallace & Wallace Realtors to Follow New Look with Name Change

KNOXVILLE, Tenn., Feb. 28, 2020 /PRNewswire/ -- Today, Coldwell Banker Wallace & Wallace Realtors unveiled its new DBA (doing business as) name: Coldwell Banker Wallace (CBW). The new name and logo is released in tandem with the March 2019 Coldwell Banker® network visual transformation, "Project North Star"— a rebranding effort that included updated signage, marketing materials,...

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06 Aug Introducing the Instagram Creator Profile

It's no secret that Instagram has been shifting its focus from the average individual to its most powerful user: influencers. Influencers are defined as users that have more than 15,000 followers that they actively engage with. According to a recent report, there are more than 500,000 active influencers on Instagram alone, accounting for 39% of all Instagram accounts.
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30 Jul MCG Hosts Knox County Schools CTE Externship with Carter High School Teachers

This past week, Morris Creative Group had the amazing opportunity to provide two dedicated Knox County Schools teachers with first-hand insight into the marketing industry to help further support their students. On Monday, July 22 and Tuesday, July 23, marketing teacher Valerie Wilson and guidance counselor Jessie Bell from Carter High School spent a full day with our staff learning all things marketing from website design and development to social media marketing tools. 
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03 Jun May Favorites: Carly Rae Jepsen, Blühen Botanicals, and Dead To Me

Another sweaty Tennessee summer has arrived in Knoxville, but luckily, our staff has found a few things to help you beat the heat. From the '80s-inspired pop album our content strategist has on heavy rotation to the dark, female-led Netflix comedy our lead designer can't stop recommending, these vacation-ready picks will keep you cool no matter how high the temperature climbs.

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11 Feb The 4 Best Ads of Super Bowl LIII

Super Bowl Sunday – the only day of the year where ads are are celebrated, rather than tolerated. While the lowest-scoring Super Bowl game in the history dragged on, there was an even bigger battle going on during the breaks this year. According to Bloomberg, this year's 30-second spots cost between $5.1 and 5.3 million dollars. Ad agencies and companies spend months carefully crafting their Super Bowl spots in hopes of going viral. And in the minutes, hours, and days following the game, thousands of people troll social media and YouTube to watch the best and worst ads of the game. This year, there were plenty of companies whose ads we admired, including Amazon, Doritos, Google, Stella Artois, and Olay. Here are a few of our favorites:
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