Author: Maria Galkina

financial agent buyer personas

21 May Defining Buyer Personas for Your Community Bank

When it comes to choosing a bank, we all want safety, stability, and support. But at varying stages of life, those terms mean something different to everyone. For a parent, financial stability means the ability to open a college savings fund for their child. To a young married couple, it might mean securing a low mortgage interest rate. To a business owner, stability means access to low-risk investment options. And for millennials, stability depends on flexibility. Institutions that offer easy, on-the-go banking via mobile app will have a distinct advantage with this demographic.
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Although most of us spent the month screaming about Mirai Nagasu's historic triple axel at the 2018 Winter Olympics, we still want to highlight some of our other February favorites.

28 Feb February Favorites: Queer Eye, Ice Skating, and The Wombats

February was a wild month at MCG. Winter (somehow) turned to spring and we even won a few Addy awards. Although most of us spent the month screaming about Mirai Nagasu's historic triple axel at the 2018 Winter Olympics, we still want to highlight some of our other February favorites. Hopefully, something on this list will relieve your post-closing ceremony boredom. 
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Starbucks

06 Nov Brand Focus: The Starbucks Recipe for Social Media Success

Since 1971, Starbucks has been conquering the world of coffee. Although the franchise didn't hit the national market until the mid-1980s, former CEO Howard Schultz shaped Starbucks into the familiar brand we know today: an international coffee company that focuses on community, environmental sustainability, and ethical sourcing.  
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Family

24 Aug Brand Focus: 4 Marketing Lessons We Learned From Netflix

Twenty years ago, Silicon Valley gave birth to another service that revolutionized our practices and gave us new obsessions. Netflix, the iconic streaming platform, forever changed how we consume movies and TV shows. In 1997, Reed Hastings, Netflix CEO, and business partner Mark Rudolph founded Netflix as an online DVD rental service. Two decades later, Netflix has emerged as the most subscribed online streaming channel and now serves an impressive 190 countries.   
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Email marketing

07 Jul 3 Campaigns That Prove Email Marketing is Making a Comeback

Businesses often underestimate the power and efficiency of email marketing campaigns. Instead, they focus mainly on social media outreach, thinking this approach will save money and reach a wider audience. This mistake is made rather often, especially by marketers in hot pursuit of the coveted millennial demographic.
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