Why Digital Marketing Is Here To Stay
In a time when computers are in our pockets, customers find themselves more and more educated on products and companies. With a world of knowledge at their fingertips, customers don’t need to be told what they want or need. They are going out and finding it themselves. This means that marketing has to evolve to keep up.
In the past, “outbound” marketing like print and television advertisements were the best form of marketing for a company because it reached a large audience. Today using inbound marketing, we can take that same print and visual and send it out to millions of people via social media who are searching for exactly what we’re producing.
Inbound Marketing
The opposite of outbound marketing is inbound marketing, or permission-based marketing that focuses on getting found by customers. With inbound, companies use quality content to pull potential customers to them by aligning their content with customer interests.
Stats about the success of inbound:
- 44% of online shoppers begin by using a search engine.
- Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.
- 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
- Social media has a 100% higher lead-to-close rate than outbound marketing.
- 43% of all marketers have found a customer via LinkedIn in 2013.
When asked to both inbound and outbound marketers, all marketers feel traditional marketing is becoming increasingly overrated, and inbound trends (like SEO, blogging, and social media) are being highly valued.
There are even more impressive stats, also.
It’s clear that inbound marketing is the ultimate marketing winner in 2015. Track your company using this marketing metrics guide to see how your marketing stands up.
Inbound marketing is a powerful tool and can help businesses looking to boost online engagement with leads and revenue. Contact us to see how inbound marketing can transform your business.
