Good jolt of hope
By protecting your marketing budget, you are investing in your future. You are protecting yourself.
Consistency = Growth
A Little Story About Advertising
I saw this little story years ago, though I don’t remember the source. I wouldn’t be surprised if it didn’t come from David Ogilvy, the 60’s advertising icon. In any case, it makes a valid point. Enjoy.
February 16th, 2009 | NO RESPONSES »
Smaller Pie, Bigger Slice
You need a greater-percentage slice if the pie shrinks.
January 27th, 2009 | NO RESPONSES »
Tightening the Corporate Belt
Check out these strategies for guiding your business through a recession.
January 14th, 2009 | NO RESPONSES »
The Discipline of Market Leaders (or, “I read the news today, oh boy!”)
I received some bad news today. One of my clients is cutting back on their marketing. It’s significant. Their industry is reeling, and so, marketing is one of the first items to get cut. It’s a very natural and understandable reaction, but it’s a big mistake. That I would say this seems selfish on the surface, but it’s not.
May 6th, 2008 | NO RESPONSES »
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