Be Bold and Grow
We’ve developed healthcare-specific strategies for marketing during a recession.
A good jolt of hope
By protecting your marketing budget, you are investing in your future. You are protecting yourself.
Consistency = Growth
February 20th, 2009 | NO RESPONSES »
A Little Story About Advertising
I saw this little story years ago, though I don’t remember the source. I wouldn’t be surprised if it didn’t come from David Ogilvy, the 60′s advertising icon. In any case, it makes a valid point. Enjoy.
February 16th, 2009 | NO RESPONSES »
Good Copy's Invisible Cargo
Writing copy for advertisements is much closer to writing poetry than prose.
December 4th, 2008 | NO RESPONSES »
Brand awareness, resonance and relevance
Companies that move beyond brand awareness to brand resonance and relevance are the ones whose products and services provide not only quality but also a constellation of positive experiences. Most people’s purchasing decisions—from dishwashing detergent to luxury sedan—are based not on methodical research and rational choices, but on emotion. If we aspire to be savvy marketers, we must acknowledge, whether we like it or not, that we are in the business of emotional branding.