In a world that seems hell-bent on truncated communication, the lesson we must learn as marketers, and really, as human beings that are hard-wired to connect to other human beings in meaningful ways, is to use the technology as a tool for conversation, not let the tool dictate the form.
Seth Godin, one of my favorite thought leaders, wrote this blog post on cultural wisdom. I share it here, because it contains an excellent description of something that can be somewhat intangible and a bit esoteric but a critical piece of what needs to be considered when marketing effectively. Marketing is always both the tangible and the intangible, both the things you can see and the things you can’t. Sometimes, it’s not much more than a feeling, but it ALL matters. Does your company have cultural wisdom? ~ Chuck
We’ve developed healthcare-specific strategies for marketing during a recession.
By protecting your marketing budget, you are investing in your future. You are protecting yourself.
Consistency = Growth
Be an innovator. Make Ben Franklin proud.