If You Don’t Know Your Metrics, Can You Survive This Economy?
Metrics are key data that you need to monitor closely all the time, not just when the economy is shaky.
How to Market in Uncertain Times
With the economy seesawing in so many directions this year, it’s hard to know how to market your company. Here’s a recipe for success that gets back to basics.
August 13th, 2008 | NO RESPONSES »
The Right Formula PART III: Right People
Well, we’ve made it to the third and final element of our right formula for marketing: people. If you’ve stayed with me so far, thanks for reading.
May 6th, 2008 | NO RESPONSES »
The Discipline of Market Leaders (or, “I read the news today, oh boy!”)
I received some bad news today. One of my clients is cutting back on their marketing. It’s significant. Their industry is reeling, and so, marketing is one of the first items to get cut. It’s a very natural and understandable reaction, but it’s a big mistake. That I would say this seems selfish on the surface, but it’s not.
May 6th, 2008 | NO RESPONSES »
The Right Formula PART II: Right Time
There is an irony to this month’s part of our formula. Timing is arguably the most important aspect of the right formula for marketing success, and yet, it is often the most overlooked and the least understood.
February 21st, 2008 | NO RESPONSES »
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