Smaller Pie, Bigger Slice
You need a greater-percentage slice if the pie shrinks.
The Discipline of Market Leaders (or, “I read the news today, oh boy!”)
I received some bad news today. One of my clients is cutting back on their marketing. It’s significant. Their industry is reeling, and so, marketing is one of the first items to get cut. It’s a very natural and understandable reaction, but it’s a big mistake. That I would say this seems selfish on the surface, but it’s not.
May 6th, 2008 | NO RESPONSES »
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