In a world that seems hell-bent on truncated communication, the lesson we must learn as marketers, and really, as human beings that are hard-wired to connect to other human beings in meaningful ways, is to use the technology as a tool for conversation, not let the tool dictate the form.
The social graces or personality traits that enable some people to navigate conversations, parties, and meetings with ease will also attract people online.
The learning curve for social media can be daunting. Listening first will enable you to tackle it with grace.
If your website is disappointing, many prospects will move on without ever even contacting you.
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