How to Market in Uncertain Times
With the economy seesawing in so many directions this year, it’s hard to know how to market your company. Here’s a recipe for success that gets back to basics.
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Does Advertising Work?
Many of you have likely heard the cliché, “I know half of my advertising works, I just don’t know which half.” Actually, it’s more like 1% to 37.3% of your advertising works, depending on who you talk to (Seth Godin or Rex Briggs), and whether or not you’re using traditional media and a traditional media mix vs. alternative and targeted media. That’s because, as consumers, we’re tuning things out. If you’ve paid attention to media effectiveness reports for a while now, you already know this (but why would you?).
June 9th, 2008 | NO RESPONSES »
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