The Right Formula PART III: Right People
People are funny. We’re finicky. We’re cynical. We’re skeptical. We want what we want when we want it. We want it cheap. We want it fast. And forget delayed gratification. Whose idea was that, anyway? This is the age of now or just-in-time.

I received some bad news today. One of my clients is cutting back on their marketing. It’s significant. Their industry is reeling, and so, marketing is one of the first items to get cut. It’s a very natural and understandable reaction, but it’s a big mistake.