The Tower at Morgan Hill

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Challenge

After renovating a campus apartment building, the client, Vols Equities, needed to build buzz and a brand around its new property.

Solution

Using the power of social media and a comprehensive marketing campaign, MCG guided Vols Equities to a successful branding and launching of The Tower at Morgan Hill, previously known as the Kingston Tower Apartments. The “Name the Tower”competition was created as a unique way to market to college students using tools they know and love. By building the campaign around social media and targeting the end-of-semester moving season, MCG helped the client receive tremendous traction in the marketplace. During the campaign, MCG was active in every capacity including the creation of posters, flyers, t-shirts, signage, web design, branding, photography, enewsletters, video commercials, plus social media promotion, strategy and interior design consultation.

Results

More than 1,100 people submitted ideas to the naming competition, plus the building had a remarkable 90 percent occupancy within its first two months.

Visit The Tower at Morgan Hill online.