Siemens Medical Solutions

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Challenge

Siemens Medical Solutions wanted an interesting way to bring people to an upcoming tradeshow where they were presenting the new HD-PET scanner. This scanner allowed for optimal clarity when searching for cancerous tumors.

Solution

We designed tradeshow materials with a direct mail campaign for Siemens titled “See What You Have Been Missing.” The recipient was asked to go to the microsite (seewhatyouhavebeenmissing.com), use the glasses to get information about the new HD-PET scanners from Siemens, and was invited to the tradeshow booth. The user does not see the green part of the animation when using the supplied glasses.

Results

Siemens had 65,000 qualified leads after the tradeshow in Detroit.

Visit Siemens Biograph product microsite online.

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