In 2006, newly formed Mountain Commerce Bancorp acquired Erwin National Bank and set up headquarters in the 96-year-old bank in Erwin. Established in 1910, Erwin National Bank was the market leader in Erwin and Unicoi County. The MCB board of directors had a vision of expanding and preserving the foundation of the Erwin bank by marrying its traditional values with forward-thinking business philosophies. What Mountain Commerce bank lacked was a strong brand identity. After working with a series of firms to little satisfaction, MCB came to us to redefine an existing basic logo concept and build a full communications system. We built upon the key metaphor to reinforce the message of security, strength and stability that is so important in the financial industry.
Starting with the design of MCB’s logo and stationery materials, we went on to develop several print ad campaigns, printed corporate collateral, and a completely overhauled online presence. We have completed working with MCB on a 100th Anniversary promotional campaign, which included TV and radio ads and a refreshed website at mcb.com.
Visit Mountain Commerce Bank online.