Knox County Public Library/Imagination Library

Challenge

Promote the Knox Reads campaign with a public service announcement.

Solution

Through illustration, video, web design and media consultation for placement in East Tennessee television networks, MCG helped the Knox County Public Library promote its Knox Reads campaign with a unique public service announcement. In conjunction with Dolly Parton’s Imagination Library, this public awareness campaign resulted in increased donations during the campaign period. Money raised from the campaign allows the Imagination Library to send a book per month to Knox County children from birth until age five at no cost to the children’s families.

Visit the Imagination website here.