Archers BBQ

Creative
  • Identity Development
  • Print Collateral
  • Signage
  • Website Design
  • Apparel Design

Challenge

With four locations around Knoxville, Archers BBQ needed a more consistent and professional brand identity to continue to grow and compete in the crowded fast-casual space.

Solution

MCG redesigned the logo and corporate branding to be simple, strong, and compelling, including a new color palette inspired by BBQ sauce colors. MCG wrote new copy and redesigned the restaurant and catering menus. We also assisted with photography and a full website redesign.