The Morris Creative Group Blog
In a world that seems hell-bent on truncated communication, the lesson we must learn as marketers, and really, as human beings that are hard-wired to connect to other human beings in meaningful ways, is to use the technology as a tool for conversation, not let the tool dictate the form.
Trend Watching, an Amsterdam-based consumer research firm and one of my favorite sites, just released its 2010 Trend Briefing. An excerpt is provided in this post below, but if you want to read the full report, you may find it on their site at trendwatching.com.
Seth Godin, one of my favorite thought leaders, wrote this blog post on cultural wisdom. I share it here, because it contains an excellent description of something that can be somewhat intangible and a bit esoteric but a critical piece of what needs to be considered when marketing effectively. Marketing is always both the tangible and the intangible, both the things you can see and the things you can’t. Sometimes, it’s not much more than a feeling, but it ALL matters. Does your company have cultural wisdom? ~ Chuck
Morris Creative in the News
Richard Florida’s The Rise of the Creative Class has turned regional economic development on its head nationally. The business leaders we spoke to in Knoxville who are following, knowingly or unknowingly, these principles are successful and turning big profi ts, especially in 2008. Forty million Americans — over a third of our national workforce — fall into the creative class.
From East Tennessee Medical News | HEALTHCARE PROFILES 2009
The MCG Press Room
March 11, 2010, Knoxville, TN — The Family Business Institute announced today that its first-ever Social Media Boot Camp will be held on March 24, 2010 at Water’s Edge Conference Center at 608 Mabry Hood Road in Knoxville. The seminar will provide an opportunity for marketers, public relations professionals, and other businesspeople to learn what works and what doesn’t in using today’s new social media technologies like Facebook, Twitter, and LinkedIn. Attendees will leave with a social media plan for their company that they have worked on in the seminar.
Knoxville, TN – February 10, 2008 – Morris Creative Group LLC announced today that Ashley Hairston, formerly with Scripps Networks, has been hired as Designer/Illustrator. In addition, Kellie Crye, a University of Tennessee student in graphic design, has been hired as Designer, having completed a design internship at the firm.
Releases for MCG’s Clients
January 5, 2010, Knoxville, TN — Women’s Way Weight Management Coaching announced today new courses designed to help women deal successfully with weight and the issues surrounding it.
Asbury, Inc. unveiled its plans for campus-wide expansion at Asbury Place Maryville today. The plans include 48 new residential apartment homes, a new Wellness Center and Dining Room, and renovations to the existing Clubhouse.