Last August, Instagram launched their "Stories" feature, making their head-to-head competition with Snapchat #official. At first, many assumed Stories would be little more than a Snapchat rip-off. And initially, that assumption was correct. But now? Not so much.
As marketers, we're constantly trying to evaluateour clients' top challenges and priorities. But as professionals, we struggle with many of the samepitfallsother businesses face.Before we can provide better solutions for our clients, we need tomaster our own inboundmarketing strategies first.
Businesses often underestimate the power and efficiency of email marketing campaigns. Instead, they focus mainly on social media outreach, thinking this approach will save money and reach a wider audience. This mistake is made rather often, especially by marketers in hot pursuit of the coveted millennial demographic.
Grandmas don't tweet — at least, that's what most marketers assume. However, new research suggests the digital tide is starting to turn for American seniors. In fact, their online engagement has skyrocketed across all platforms in the last few years.
Formarketers, mothers representa very familiar buyer persona. It's no secretmoms spendmore time onlinethan any other internet user population. But what kind of opportunitiesaretherefor a business to market to digital moms?
Do you ever wonder why websites break? A website is like a house, so when the air conditioner breaks (and your best friend isn’t an AC repair expert), it takes time and money to fix it. In the rapidly evolving world of the internet –...
KNOXVILLE, Tenn., (April 10, 2017) -- 4M Industrial Oxidation, LLC ("4M"), a Knoxville, Tennesee-based carbon-fiber technology company focused on the commercialization of plasma oxidation technology co-developed with Oak Ridge National Laboratory, announced today the consummation of its reverse merger with Woodland Holdings Corp., an SEC reporting company ("Woodland"...
It’s that time of the year...cherry blossoms blooming, food trucks lined up along the streets, music, art, and food festivals on the agenda. What does this time mean for your brand? It means an opportunity for promotion during public events and festivals.
You don’t need us to tell you that we live in a technology-driven world. Current technology is constantly evolving while every six months there seems to be some new gadget that everyone is using. So if this is a known fact, then why are marketers not taking advantage of the proven benefits of many technologies at hand?