MCG Blog

18 Jan Growth-Driven Design: Overcoming the Pitfalls of the Traditional Web Design Process

One thing you've likely learned about traditional website design if you have any experience with it at all, is the expense involved. Because of the excessive money spent, you probably don't plan to do any tweaks or redesigns soon if you've recently built a website traditionally. After all, the goal of a traditional website design is to create everything at once, then take on redesigns far down the road. But luckily, that's all about to change.
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01 Dec Developing Medical Technology Buyer Personas

Medical technology companies face the great challenge of appealing to the unique needs of the various types of buyers within the healthcare field. Overcoming this challenge requires medical technology vendors to know their target audience and understand the specific priorities of the three most common groups of buyers: physicians, executives, and purchasing professionals. Below is a summary of the priorities of each of these groups and the key elements to include when developing medical technology buyer personas.
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23 Nov Marketing Buzzword Predictions for 2017

Since our marketing buzzword lists have become an annual tradition here, we decided to keep the ball rolling. We have compiled another list to predict the top marketing buzzwords that will be used in the upcoming year. Some may become annoying while others may just make it sound like you know what you’re talking about. Either way, with the help of B2CDMNews and AdAge, we wanted to make sure that you stay ahead of the trends. Check out the buzzwords that we predict will be the most popular in 2017.
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17 Nov ZDi Solutions, LLC Receives FDA Approval for Patented Proton Therapy & Conventional Radiation Therapy Positioning Devices

KNOXVILLE, Tenn., Nov. 16, 2016 /PRNewswire/ -- ZDi Solutions, LLC announced today that it has received approval from the U.S. Food and Drug Administration for its Z-System™ patient positioning devices for proton therapy and conventional radiation therapy. The company announced in late September that it has begun marketing both in the U.S. and internationally. The system is comprised of the Z-Box™, Z-Square™ and Z-Tilt™.
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02 Nov The New Faces of MCG

Demi Camia Design Intern Our graphic design addict, Demi, was born in Maryville and homeschooled in Knoxville, TN. She is currently majoring in media technologies with a concentration in communication graphics technology at Pellissippi State Community College. She believes that Morris Creative Group is an experienced and forward-looking...

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