MCG Blog

30 Aug Image Matters Announces #GetMeToNeyland Social Media Contest

Snapping selfies with the office copier will land lucky winners inside Neyland Stadium Knoxville, TN—August 29, 2016: Image Matters, Knoxville’s leading business technology and service provider, announced today a contest series awarding winners two (2) tickets to each University of Tennessee home football game this season. Beginning Monday, August 29, Image Matters’ followers are invited to enter the social media contest #GetMeToNeyland. “Everyone here at Image Matters is very excited that it’s football time in Tennessee again,” said Image Matters co-owner Bob Lovelace. “We all enjoy the games so much that we wanted to give some lucky folks an opportunity to get to Neyland this year,” added co-owner J.D. Sullivan.
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29 Aug Rio Ratings: NBC’s “Nightmare Come True”

After saying goodbye to the Rio Olympics, NBC released statements of disappointment after newly released numbers showed ratings to be down 25% from the London Olympics among 18 to 49 year olds. After paying $12 billion dollars to host the Olympic games until 2032, NBC CEO...

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27 Jul P&G Olympics Commercial Has Us Tearing Up

Thank You, Mom Procter & Gamble hopes to be known as the "Proud Sponsor of Moms,” and this commercial for the 2016 Summer Olympics has us a little teary-eyed. Procter & Gamble is the parent company of many well-known brands such as Pampers, Tide, Oral-B and many others used...

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26 Jul 4 Essential Steps to Healthcare Content Marketing

Financial analysis concept 1

Healthcare marketing can be downright brutal sometimes. With ever-changing laws and regulations, regulatory committees are constantly monitoring every bit of promotional information.

However, there is a cost-effective way to reach your audience. Content marketing has proven to be a viable marketing strategy in the healthcare industry. Healthcare is the second-most searched-for service online. Both patients and healthcare workers looking for more information are searching the Internet like never before.

By using a tactic like content marketing, healthcare providers can become thought leaders in the industry and attract loyal followings in the meantime. So to help you rejuvenate your organization’s brand, we’re bringing you these tips to content marketing in the healthcare industry.

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MCG New Faces Banner

15 Jul The New Faces of MCG

  Jessica Kelly Designer Knoxville native Jessica Kelly is the newest designer at MCG. A graduate of Pellissippi State Community College, Jessica has always had an interest in design. It’s exciting to see the fresh, unique perspective Jessica will bring to our projects here at Morris Creative Group. When she’s...

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12 Jul 3 Keys for Leveraging Analytics to Drive Marketing

Marketing Analytics

No one likes to see money go to waste. But it’s especially hard to watch companies blowing budgets on outdated or misguided digital marketing strategies. Marketing budgets typically don’t come with very much wiggle room, so its essential to get the most bang for your buck on every dollar spent.

So what does that mean? It means digital metrics are your best friend from this point forward. So to help you maximize the efficiency of your marketing strategy, we’ve put together these three keys to driving your marketing efforts with analytics.

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24 Jun A Snapchat is Worth 1000 Words



But First...Let Me Take A Selfie

The selfie craze has been taking over the internet as well as the attention of the millennial generation. With a rise in a new trend, comes a rise in the creativity needed for advertisers to incorporate that trend into their messaging. The most successful company to date to leverage this trend to their advantage is Snapchat. For those who have been living under a rock for this past year, Snapchat is the reason why you can look around in any public place (ei: bus, waiting rooms, coffee shops etc...), and notice that 80% of young people are making faces at their phone.

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