Guess what? We just hired a fresh crop of fall interns. Sierra, Lindsay, and Andy have only been working at MCG a couple weeks so far, but frankly, they're killing it. We couldn't be more pleased with the talent they've brought to our agency and the work they've done to help us.
At MCG, we spend most of our day thinking and dreaming about marketing. It’s our obsession! But not our only obsession. We're a diverse group of designers, writers, and sales gurus with a diverse range of interests. And starting this month, we're going to share some of those interests with you.
Twenty years ago, Silicon Valley gave birth to another service that revolutionized our practices and gave us new obsessions. Netflix, the iconic streaming platform, forever changed how we consume movies and TV shows. In 1997, Reed Hastings, Netflix CEO, and business partner Mark Rudolph founded Netflix as an online DVD rental service. Two decades later, Netflix has emerged as the most subscribed online streaming channel and now serves an impressive 190 countries.
Last August, Instagram launched their "Stories" feature, making their head-to-head competition with Snapchat #official. At first, many assumed Stories would be little more than a Snapchat rip-off. And initially, that assumption was correct. But now? Not so much.
As marketers, we're constantly trying to evaluateour clients' top challenges and priorities. But as professionals, we struggle with many of the samepitfallsother businesses face.Before we can provide better solutions for our clients, we need tomaster our own inboundmarketing strategies first.
Businesses often underestimate the power and efficiency of email marketing campaigns. Instead, they focus mainly on social media outreach, thinking this approach will save money and reach a wider audience. This mistake is made rather often, especially by marketers in hot pursuit of the coveted millennial demographic.
Grandmas don't tweet — at least, that's what most marketers assume. However, new research suggests the digital tide is starting to turn for American seniors. In fact, their online engagement has skyrocketed across all platforms in the last few years.
Formarketers, mothers representa very familiar buyer persona. It's no secretmoms spendmore time onlinethan any other internet user population. But what kind of opportunitiesaretherefor a business to market to digital moms?
Do you ever wonder why websites break? A website is like a house, so when the air conditioner breaks (and your best friend isn’t an AC repair expert), it takes time and money to fix it. In the rapidly evolving world of the internet –...