MCG Blog

24 Aug Brand Focus: 4 Marketing Lessons We Learned From Netflix

Twenty years ago, Silicon Valley gave birth to another service that revolutionized our practices and gave us new obsessions. Netflix, the iconic streaming platform, forever changed how we consume movies and TV shows. In 1997, Reed Hastings, Netflix CEO, and business partner Mark Rudolph founded Netflix as an online DVD rental service. Two decades later, Netflix has emerged as the most subscribed online streaming channel and now serves an impressive 190 countries.   
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12 Jul What You Need To Know: Highlights From The State of Inbound 2017

As marketers, we're constantly trying to evaluate our clients' top challenges and priorities. But as professionals, wstruggle with many of the same pitfalls other businesses face. Before we can provide better solutions for our clientswe need to master our own inbound marketing strategies first
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07 Jul 3 Campaigns That Prove Email Marketing is Making a Comeback

Businesses often underestimate the power and efficiency of email marketing campaigns. Instead, they focus mainly on social media outreach, thinking this approach will save money and reach a wider audience. This mistake is made rather often, especially by marketers in hot pursuit of the coveted millennial demographic.
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30 Jun Seniors Love Twitter, Too!

Grandmas don't tweet — at least, that's what most marketers assume. However, new research suggests the digital tide is starting to turn for American seniors. In fact, their online engagement has skyrocketed across all platforms in the last few years.
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20 Jun Who Are These Digital Moms?

For marketers, mothers represent a very familiar buyer persona. It's no secret moms spend more time online than any other internet user population. But what kind of opportunities are there for a business to market to digital moms?  
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