MCG Blog


01 Dec Developing Medical Technology Buyer Personas

Medical technology companies face the great challenge of appealing to the unique needs of the various types of buyers within the healthcare field. Overcoming this challenge requires medical technology vendors to know their target audience and understand the specific priorities of the three most common groups of buyers: physicians, executives, and purchasing professionals. Below is a summary of the priorities of each of these groups and the key elements to include when developing medical technology buyer personas.
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17 Nov ZDi Solutions, LLC Receives FDA Approval for Patented Proton Therapy & Conventional Radiation Therapy Positioning Devices

KNOXVILLE, Tenn., Nov. 16, 2016 /PRNewswire/ -- ZDi Solutions, LLC announced today that it has received approval from the U.S. Food and Drug Administration for its Z-System™ patient positioning devices for proton therapy and conventional radiation therapy. The company announced in late September that it has begun marketing both in the U.S. and internationally. The system is comprised of the Z-Box™, Z-Square™ and Z-Tilt™.
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02 Nov The New Faces of MCG

Demi Camia Design Intern Our graphic design addict, Demi, was born in Maryville and homeschooled in Knoxville, TN. She is currently majoring in media technologies with a concentration in communication graphics technology at Pellissippi State Community College. She believes that Morris Creative Group is an experienced and forward-looking...

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30 Aug Image Matters Announces #GetMeToNeyland Social Media Contest

Snapping selfies with the office copier will land lucky winners inside Neyland Stadium Knoxville, TN—August 29, 2016: Image Matters, Knoxville’s leading business technology and service provider, announced today a contest series awarding winners two (2) tickets to each University of Tennessee home football game this season. Beginning Monday, August 29, Image Matters’ followers are invited to enter the social media contest #GetMeToNeyland. “Everyone here at Image Matters is very excited that it’s football time in Tennessee again,” said Image Matters co-owner Bob Lovelace. “We all enjoy the games so much that we wanted to give some lucky folks an opportunity to get to Neyland this year,” added co-owner J.D. Sullivan.
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29 Aug Rio Ratings: NBC’s “Nightmare Come True”

After saying goodbye to the Rio Olympics, NBC released statements of disappointment after newly released numbers showed ratings to be down 25% from the London Olympics among 18 to 49 year olds. After paying $12 billion dollars to host the Olympic games until 2032, NBC CEO...

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