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Meet The Interns

Olivia Rothermel

olivia 2 150x150 Meet The Interns

Olivia is a junior at the University of Tennessee, Knoxville majoring in Advertising with a dual minor in Business Administration and Psychology. Olivia chose to study Advertising because of her love of creativity (and TV’s Mad Men) and her desire to work outside the box. Olivia is interested in the tie between Psychology and Advertising, and how they complement each other. The close-knit atmosphere and involvement in many projects is what led Olivia to MCG, and she hopes to further develop applicable skills for her future in the industry and facilitate her love of advertising.

Born and raised outside Philadelphia in eastern Pennsylvania, Olivia has enjoyed her time in Knoxville for school and exploring all that it and the surrounding areas have to offer. After graduation, however, she wants to go back up north to work in New York to get back to the big-city atmosphere she’s missed while being down south.

When not at MCG, this music enthusiast spends her free time finding new music, looking for the next concert to attend or watching movies and Saturday Night Live reruns on Netflix with friends.


Krista Gilbert

krista 2 150x150 Meet The Interns

Krista is a junior majoring in Advertising at the University of Tennessee, Knoxville while also minoring in Business Administration. She chose Advertising for her passion of creativity and her desire to contribute new ideas. She came to MCG to put her talents to use and grow as a student, aiming to work in an advertising agency in Nashville, Knoxville, or Atlanta, GA after graduation.

Krista was born in Hendersonville, TN, right outside Nashville, and hopes to eventually return home to work in advertising for the wonderful world of country music. In her spare time, Krista likes to play volleyball (to relive her high school glory days), as well as eat queso with her best friends while watching Disney movies.

MCG Media Advisory: Community Design Center Celebrates Jackson Avenue at 12th Annual Event

MORRIS CREATIVE GROUP LLC
NEWS RELEASE

CONTACT:
Chuck Morris
Morris Creative Group LLC
cjmorris@morriscreative.com
(865) 637-9869

Mary Linda Schwarzbart
East Tennessee Community Design Center
marylinda@comcast.net
(865) 384-8878

FOR IMMEDIATE RELEASE
June 5, 2014

ETCDC webgraphic  MCG Media Advisory: Community Design Center Celebrates Jackson Avenue at 12th Annual Event

Community Design Center Celebrates Jackson Avenue at 12th Annual Event

Knoxville, TN – East Tennessee Community Design Center will hold its annual June Fundraiser and Tour on Thursday, June 12, 2014. In its twelfth year, the event has become a Knoxville tradition, an eagerly anticipated party for a great cause in the heart of downtown.

“This is our largest fundraiser of the year,” said Jason Woodle, Board President of ETCDC. “Downtown Knoxville has a renewed sense of energy, and now, that energy has extended to Jackson Avenue. A “creative corridor” is developing, with residences, businesses, restaurants, shops and a plan for redevelopment of the McClung warehouse site. We wanted to celebrate that this year.”

Event Chairperson, Mary Holbrook, continued, “ETCDC is all about community, and this annual block party gives all of us a reason to celebrate Knoxville.”

The event begins at 5:00 p.m. at The Standard, with drinks, heavy hors d’oeuvres, and a silent auction. At 6:30 p.m., there will be exclusive tours of residences and businesses on Jackson Avenue, including Southeastern Glass Building – Morris Creative Group LLC, Sanders/Pace Architecture, Dollar&Ewers/Shelton Group, Firestreet Lofts, Knox Fixture, JFG Lofts, The Armature, Jackson Atelier, and Three Feathers. Tickets are $60 and may be purchased online at communitydc.org or by calling 865-525-9945.

WHO: East Tennessee Community Design Center – http://www.communitydc.org

WHAT: ”Jackson Avenue 2014” – An ETCDC Annual Fundraiser

WHEN: Thursday, June 12, 2014. Silent Auction 5:00-6:30pm / Tours 6:30-8:30pm

WHERE: The Standard, 416 W. Jackson Avenue, Knoxville, TN 37902

WHY:  Founded in 1970, ETCDC is a 501(c)(3) nonprofit organization whose mission is to make East Tennessee a better place to live and work by bringing professional design and planning assistance to communities and organizations lacking resources. The Community Design Center offers its services through the pro bono contributions of area architects, landscape architects, planners and other professionals. ETCDC has assisted in a diverse range of projects, from traffic calming in neighborhoods to planning for Knoxville’s new urban wilderness. The sixteen Tennessee counties served by the Community Design Center are: Anderson, Blount, Campbell, Claiborne, Cocke, Grainger, Hamblen, Jefferson, Knox, Loudon, Monroe, Morgan, Roane, Scott, Sevier and Union. For more information, please visit http://www.communitydc.org.

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Your Marketing Spring Cleanup Done Right

Is there any better time than Spring? Days are longer, birds are chirping and plants are waking up. Everything is changing for the better, and so should your marketing plan.

Here are a few tips to heat up your marketing for the rest of 2014:

1. Make sure that your website and social media profiles are all up to date. Is your website free of broken links and bugs? Are you managing  your social media channels properly?  Do you have a schedule for your posts, tweets, etc? If you have trouble managing your social media, there are services like Hootsuite that can schedule all your social media channels weeks or months ahead of time. If you take your business seriously on the web then others will take you seriously.

2.  Make sure that your goals match up with your marketing plan. Are your choices of media helping or hurting your marketing strategy? Set goals that are more clear and allow you to accomplish more in the short term with your marketing plan.

3. Make an effort to communicate better with your coworkers and clients. We’re all busy, but even a simple reply like, “I’m sorry I will be very busy today but I will contact you as soon as I can.” is better than no response at all, stated recently in a Harvard Business Review blog, “gratitude is the new willpower.”

4. Create a new format on one of your marketing channels. Whether it’s changing an email message template, updating a logo on a Facebook channel, or throwing your old website template out the door, do something that will shake your foundation just a little. As long as the change works with your marketing plan and not against it, then the change can be good and you may be surprised how many may notice.

5. Lastly, alter the way your office looks just a little. Our marketing intern, Casey, was recently tasked with re-organizing our printed work samples. After a few hours of grunt-work, the file cabinet looks happier and accessing our work is simple. It used to be a chore. Even re-arranging a couch and chairs is enough to refresh your workspace.

Happy Spring!

Meet David Cox, our new graphic design intern.

Morris Creative Group welcomes our newest team member, David Cox.

davecox 300x263 Meet David Cox, our new graphic design intern.

 

David grew up in west Knoxville and is now bringing his graphic design experience downtown to help us on a variety of projects. David’s experience began with his work with local freelance graphic designer, Andrea Truan. David has already begun his own freelance work and currently helps Info-Graphics in technical writing and illustration, as well as designing user manuals and instructional manuals. David came to Morris Creative so he could gain more experience in web development and in marketing.

In his free time, David likes to get outdoors and hike, raft, and play with his dogs Dexter and Pipa. He was even a member of the Knoxville Fencing Club when he was younger. Now, David enjoys setting up LAN parties with his friends to play Dungeons and Dragons and other online games. Long term, David wants to get into concept art. He says, “It is very difficult to break into, but I would love it. To me, a graphic designer is never perfect, so growing in many areas is important throughout my career.”

 

Our Favorite Super Bowl Commercials

Well the Super Bowl was no fun for Broncos fans and Peyton Manning enthusiasts everywhere but there were a few good Super Bowl commercials to take the edge off. Here are our favorites:

Favorited by Marketing Intern Casey:

 

 

 

Brings back nostalgic memories to our graphic designer Rachel:

Always keeps Graphic Design Intern Kyoko giggling:

Sherrie LOVED this one:

 Both our Graphic Designers, Kellie and Andrew liked the Muppets making an appearance:

 A 3 part commercial that Jacques enjoyed:

 

And of course, Chuck’s favorite: