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Why Cost-Per-Customer Is The Most Important Marketing Metric.

Do you ever wonder how much your company is putting in to acquire a new customer? Whether you are checking website visits, how many people your latest Facebook post reached, or how high your click-through rates are, Customer Acquisition Cost (CAC) will help you better understand just how effective your marketing is. CAC estimates how much you are actually spending to acquire each new customer and is the foundation to more equations that are vital to growing your company.

To calculate CAC, all you need is your sales and marketing cost and how many new customers you have acquired:

CAC Image
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MCG Interns Take New York City

“The City That Never Sleeps,” “The Empire City,” “The Big Apple,” or however you refer to this great city, New York was taken over by UT Advertising students last week, two of those being MCG’s very own interns, myself and Krista Gilbert. I had been to The City more times than I could count, but this trip was a little different from the rest. We had time to be tourists and MAYBE make a dent in the many attractions New York holds.
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What’s the Buzz on the Super Bowl Commercials of 2015

After last year’s ads, Axe’s “Make Love, Not War” and Microsoft’s illustration of the power of technology that was focused on Steven Gleason (a former NFL player living with Lou Gehrig’s disease) that touched the hearts of millions, expectations are high for this year’s ads. This year, a 30-second spot is an eye-popping $4 million while a 60-second spot goes for a jaw-dropping $8 million, so advertisers put in a lot of hard work for the seconds they get on the air. Loctite will be making their Super Bowl debut and putting their entire budget into one Super Bowl ad for the year of 2015 instead of the three national TV ads they did in 2014. Companies are seeing the short and longterm benefits of this investment and jumping in.
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Meet The Interns

Olivia Rothermel


Olivia is a junior at the University of Tennessee, Knoxville majoring in Advertising with a dual minor in Business Administration and Psychology. Olivia chose to study Advertising because of her love of creativity (and TV’s Mad Men) and her desire to work outside the box. Olivia is interested in the tie between Psychology and Advertising, and how they complement each other. The close-knit atmosphere and involvement in many projects is what led Olivia to MCG, and she hopes to further develop applicable skills for her future in the industry and facilitate her love of advertising.

Born and raised outside Philadelphia in eastern Pennsylvania, Olivia has enjoyed her time in Knoxville for school and exploring all that it and the surrounding areas have to offer. After graduation, however, she wants to go back up north to work in New York to get back to the big-city atmosphere she’s missed while being down south.

When not at MCG, this music enthusiast spends her free time finding new music, looking for the next concert to attend or watching movies and Saturday Night Live reruns on Netflix with friends.

Krista Gilbert


Krista is a junior majoring in Advertising at the University of Tennessee, Knoxville while also minoring in Business Administration. She chose Advertising for her passion of creativity and her desire to contribute new ideas. She came to MCG to put her talents to use and grow as a student, aiming to work in an advertising agency in Nashville, Knoxville, or Atlanta, GA after graduation.

Krista was born in Hendersonville, TN, right outside Nashville, and hopes to eventually return home to work in advertising for the wonderful world of country music. In her spare time, Krista likes to play volleyball (to relive her high school glory days), as well as eat queso with her best friends while watching Disney movies.

MCG Media Advisory: Community Design Center Celebrates Jackson Avenue at 12th Annual Event


Chuck Morris
Morris Creative Group LLC
(865) 637-9869

Mary Linda Schwarzbart
East Tennessee Community Design Center
(865) 384-8878

June 5, 2014


Community Design Center Celebrates Jackson Avenue at 12th Annual Event

Knoxville, TN – East Tennessee Community Design Center will hold its annual June Fundraiser and Tour on Thursday, June 12, 2014. In its twelfth year, the event has become a Knoxville tradition, an eagerly anticipated party for a great cause in the heart of downtown.

“This is our largest fundraiser of the year,” said Jason Woodle, Board President of ETCDC. “Downtown Knoxville has a renewed sense of energy, and now, that energy has extended to Jackson Avenue. A “creative corridor” is developing, with residences, businesses, restaurants, shops and a plan for redevelopment of the McClung warehouse site. We wanted to celebrate that this year.”

Event Chairperson, Mary Holbrook, continued, “ETCDC is all about community, and this annual block party gives all of us a reason to celebrate Knoxville.”

The event begins at 5:00 p.m. at The Standard, with drinks, heavy hors d’oeuvres, and a silent auction. At 6:30 p.m., there will be exclusive tours of residences and businesses on Jackson Avenue, including Southeastern Glass Building – Morris Creative Group LLC, Sanders/Pace Architecture, Dollar&Ewers/Shelton Group, Firestreet Lofts, Knox Fixture, JFG Lofts, The Armature, Jackson Atelier, and Three Feathers. Tickets are $60 and may be purchased online at or by calling 865-525-9945.

WHO: East Tennessee Community Design Center –

WHAT: ”Jackson Avenue 2014” – An ETCDC Annual Fundraiser

WHEN: Thursday, June 12, 2014. Silent Auction 5:00-6:30pm / Tours 6:30-8:30pm

WHERE: The Standard, 416 W. Jackson Avenue, Knoxville, TN 37902

WHY:  Founded in 1970, ETCDC is a 501(c)(3) nonprofit organization whose mission is to make East Tennessee a better place to live and work by bringing professional design and planning assistance to communities and organizations lacking resources. The Community Design Center offers its services through the pro bono contributions of area architects, landscape architects, planners and other professionals. ETCDC has assisted in a diverse range of projects, from traffic calming in neighborhoods to planning for Knoxville’s new urban wilderness. The sixteen Tennessee counties served by the Community Design Center are: Anderson, Blount, Campbell, Claiborne, Cocke, Grainger, Hamblen, Jefferson, Knox, Loudon, Monroe, Morgan, Roane, Scott, Sevier and Union. For more information, please visit

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