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Meet Our New Intern: Sarah Ruff


Sarah Ruff, Marketing and Communications Intern

Sarah Ruff was born and raised in Johnson City, Tennessee. She graduated from the University of Tennessee at Knoxville with a bachelor’s in communications and majored in public relations. Sarah pursued PR because it combines her desire to work with people and her love for writing in a creative environment. During her time at UT, Sarah gained experience at Creative Energy Advertising and the Peace Corps recruitment team. These experiences made her realize that she loved advertising, which led her to Morris Creative Group.

Sarah is looking forward to being an integral part of the MCG team, while also learning more about marketing and advertising. She is excited to work with clients and seeing her work come to fruition.

In her free time you can find Sarah hanging out with her friends, family, being outside or re-reading Lord of the Rings books.

10 Snarky But True Comments About Brand Updates

Brand Updates are all the rage right now. With so many companies racing to promote themselves through an updated identity, websites like Brand New review redesigns and new designs of well known products and companies. While some users go to these websites to see design trends and keep up with the industry, others troll the comment section to try out new stand-up material or pick slap-fights with other designers. So, to honor these sarcastic and spiteful wordsmiths, we’ve compiled a list of our 10 favorite comments on recent brand updates.

10). Drugs are bad, mmmkay?


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Merck is a German tech company that specializes in healthcare and life science. While the old logo looked dated, it instantly told you Merck was a healthcare company. The new logo combines a slime green color with a gawky font that ends up looking odd when put together.

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9). Best Come Back Now

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The hotel chain lost its signature crown, which has been around since the 1960’s, in favor of a simple blue orb. While the update isn’t groundbreaking by any means, it makes the company feel more modern and ultimately gets the job done.

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Read more…

Vols to Debut Smokey Grey Uniforms Against Georgia

Just two days after losing a heartbreaker at home to Arkansas, Tennessee head coach Butch Jones announced in his Monday press conference that the Vols will debut their newly designed “smokey grey” uniforms against Georgia this weekend. While the Vols have had a discouraging start, going just 2-3 to open the season (0-2 in SEC), they are hoping the introduction of the alternate jersey will provide the energy boost they are looking for.

Early in 2014, the school signed an eight-year deal with Nike, making them the official apparel provider for the Volunteers. This marked the end of a 16-season run with Adidas, dating back to the 1990s.

Adidas first premiered the smokey grey alternate in 2013, straying from Tennessee’s iconic orange and white. The new jersey was received with praise amongst players, coaches and fans alike, bringing some new excitement to the UT football program.

Jones went on to say in his press conference, “We’ll be debuting the smokey grey uniforms, which doesn’t help you win a football game…” The Vols are 0-2 when wearing their smokey grey alternates since debuting them against Georgia in 2013, which has caused some of the more superstitious fans to voice their disapproval.

Nike’s take on the smokey grey uniform is much different than the Adidas version that fans are used to. Beyond the obvious change of moving to a two-tone grey jersey, Nike added a grey helmet that incorporates design elements not typically found in a UT uniform. This was necessary to complete the new look. The silhouettes of the Smoky Mountains add texture and depth lacking on the white helmet with a simple power T. Nike did a fantastic job with their version of the smokey grey look. Now we can only hope that they bring the Vols more luck than their Adidas counterpart did!

StaffSource Awarded Prestigious INC 5000 for 5th Consecutive Year

StaffSource of Knoxville was recognized as one of INC 5000’s fastest-growing companies in America for the fifth consecutive year. With a clear growth strategy and strong execution, the company takes pride in the success achieved since its founding. Continuous growth has earned inclusion on the INC Honor Roll also, which is for companies that have received the INC 5000 award for five or more consecutive years.

StaffSource appreciates its deINC 5000 Honor Rolldicated clients who have helped it achieve such success and development over the years. At StaffSource, a customer-focused growth strategy is the key. The staff members are motivated by their customers to continually adapt and offer the highest-quality, most effective solutions for their business needs.

Efforts of employees at StaffSource and affiliate divisions, ARG Professional Staffing and Southeastern Technology Consultants, resulted in this prestigious award. The dedication and hard work shown by each member of these teams continues to exceed expectations, and they demonstrate a high level of integrity and service each day.

In addition, new Vice President, Darin McMillan, has joined the StaffSource team. Darin was welcomed in February of this year and has over 18 years of sales and management experience, and has spent the past 14 years in technology sales and leadership. He is a life-long resident of the Knoxville community, avid Volunteer fan, successful businessman, husband and father. Darin is very excited about the opportunity to help build this company into a national brand within the staffing and recruiting industry, and to help earn a spot on the INC 5000 list for many years to come.

About StaffSource:

StaffSource is an independent staffing firm specializing in multi-industry staffing through its divisions. Their core principle is customer satisfaction by providing great people and great service.




6 Tips for Blogging in the Financial Industry

Blogging. It’s the hot topic these days no matter what industry you’re in, and rightfully so. Based on 2015 data from the inbound marketing platform Hubspot, companies that blog attract 55% more visitors, and get 67% more leads than those that don’t. While data suggests that publishing over 16 blog posts per month can increase web traffic by 3.5 times, even posting 1-2 blogs per week can boost traffic by up to 50%.

In the financial industry, there are plenty of topics to blog about. From savings to investment trends to information on pensions, people are looking for information you have, and your blog is the perfect place to share your knowledge.

It can sometimes be difficult to know exactly what to write about for your next blog post. So to help you create a blog that draws in more traffic and, hopefully, more customers, here are some tips to blogging in the financial industry.

1). Spend time researching your buyer personas

Knowing exactly who is buying your services is key to establishing a successful blog. Without knowing who your ideal customers are, it’s very difficult to create content that attracts more of those people. By researching your customers and speaking to front-line employees, you can learn a lot about who your business is servicing.

2). Create a content calendar, but stay flexible

It’s important to plan your content in advance, but it is equally important to remain flexible and news-jack a story or trend. Knowing exactly what will be going out in the future allows your brand and blog to remain consistent online, but can give you the opportunity to strike gold with simple tweets talking about trending events or topics.

3). Avoid industry-specific jargon

Jargon scares people, mainly because they get confused and it’s off-putting and often dry. This does not mean to use slang or sloppy English, but write accessibly in a way that anyone can easily understand. Read more…