12 Jul 3 Keys for Leveraging Analytics to Drive Marketing

Marketing Analytics

No one likes to see money go to waste. But it’s especially hard to watch companies blowing budgets on outdated or misguided digital marketing strategies. Marketing budgets typically don’t come with very much wiggle room, so its essential to get the most bang for your buck on every dollar spent.

So what does that mean? It means digital metrics are your best friend from this point forward. So to help you maximize the efficiency of your marketing strategy, we’ve put together these three keys to driving your marketing efforts with analytics.

Read More

24 Jun A Snapchat is Worth 1000 Words



But First...Let Me Take A Selfie

The selfie craze has been taking over the internet as well as the attention of the millennial generation. With a rise in a new trend, comes a rise in the creativity needed for advertisers to incorporate that trend into their messaging. The most successful company to date to leverage this trend to their advantage is Snapchat. For those who have been living under a rock for this past year, Snapchat is the reason why you can look around in any public place (ei: bus, waiting rooms, coffee shops etc...), and notice that 80% of young people are making faces at their phone.

Read More

17 Jun JetBlue: #WeStandWithOrlando

JetBlue’s Heroic Response to Tragedy This past weekend, a horrible tragedy struck our nation. A mass shooting occurred in Orlando, Florida inside the nightclub "Pulse.” This horrific event ended the lives of 50, injured 53, and forever changed the lives of countless family and friends. This shooting is reported...

Read More

09 Jun Is Advertising on Social Media Right For Me?

Social Media Ads

Social media has exploded and is all around us now. Advertising on the networks that hundreds of millions of people use every day has followed suit, and has turned into big business in the process. It has quickly become an $8.4 billion market, and some projections estimate that over $14 billion per year will be spent on social ads by 2018. These numbers are projected to rise because the average person is spending over six hours per day online, and almost 2 hours of that is on social media.

Read More
Commercial Concept: Businessman with Inbound marketing scheme on the screen. All graphics are made up.

23 Mar An Introduction to Inbound Marketing

The missing piece to your digital marketing puzzle It’s easy to get lost in the vast world of digital marketing. A lot of the time, it’s hard enough just figuring out where to start promoting your business online. And without a definitive plan to guide you...

Read More

19 Nov Meet Our New Intern: Sarah Ruff

  Sarah Ruff, Marketing and Communications Intern Sarah Ruff was born and raised in Johnson City, Tennessee. She graduated from the University of Tennessee at Knoxville with a bachelor’s in communications and majored in public relations. Sarah pursued PR because it combines her desire to work with...

Read More
rebranding, branding

16 Nov 10 Snarky But True Comments About Brand Updates

Brand Updates are all the rage right now. With so many companies racing to promote themselves through an updated identity, websites like Brand New review redesigns and new designs of well known products and companies. While some users go to these websites to see design trends and keep up with the industry, others troll the comment section to try out new stand-up material or pick slap-fights with other designers. So, to honor these sarcastic and spiteful wordsmiths, we’ve compiled a list of our 10 favorite comments on recent brand updates.

Read More

26 Aug 6 Tips for Blogging in the Financial Industry

Blogging. It’s the hot topic these days no matter what industry you’re in, and rightfully so. Based on 2015 data from the inbound marketing platform Hubspot, companies that blog attract 55% more visitors, and get 67% more leads than those that don’t. While data suggests that publishing over 16 blog posts per month can increase web traffic by 3.5 times, even posting 1-2 blogs per week can boost traffic by up to 50%.
Read More