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27 Jul P&G Olympics Commercial Has Us Tearing Up

Thank You, Mom Procter & Gamble hopes to be known as the "Proud Sponsor of Moms,” and this commercial for the 2016 Summer Olympics has us a little teary-eyed. Procter & Gamble is the parent company of many well-known brands such as Pampers, Tide, Oral-B and many others used...

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26 Jul 4 Essential Steps to Healthcare Content Marketing

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Healthcare marketing can be downright brutal sometimes. With ever-changing laws and regulations, regulatory committees are constantly monitoring every bit of promotional information.

However, there is a cost-effective way to reach your audience. Content marketing has proven to be a viable marketing strategy in the healthcare industry. Healthcare is the second-most searched-for service online. Both patients and healthcare workers looking for more information are searching the Internet like never before.

By using a tactic like content marketing, healthcare providers can become thought leaders in the industry and attract loyal followings in the meantime. So to help you rejuvenate your organization’s brand, we’re bringing you these tips to content marketing in the healthcare industry.

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12 Jul 3 Keys for Leveraging Analytics to Drive Marketing

Marketing Analytics

No one likes to see money go to waste. But it’s especially hard to watch companies blowing budgets on outdated or misguided digital marketing strategies. Marketing budgets typically don’t come with very much wiggle room, so its essential to get the most bang for your buck on every dollar spent.

So what does that mean? It means digital metrics are your best friend from this point forward. So to help you maximize the efficiency of your marketing strategy, we’ve put together these three keys to driving your marketing efforts with analytics.

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24 Jun A Snapchat is Worth 1000 Words

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But First...Let Me Take A Selfie

The selfie craze has been taking over the internet as well as the attention of the millennial generation. With a rise in a new trend, comes a rise in the creativity needed for advertisers to incorporate that trend into their messaging. The most successful company to date to leverage this trend to their advantage is Snapchat. For those who have been living under a rock for this past year, Snapchat is the reason why you can look around in any public place (ei: bus, waiting rooms, coffee shops etc...), and notice that 80% of young people are making faces at their phone.

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17 Jun JetBlue: #WeStandWithOrlando

JetBlue’s Heroic Response to Tragedy This past weekend, a horrible tragedy struck our nation. A mass shooting occurred in Orlando, Florida inside the nightclub "Pulse.” This horrific event ended the lives of 50, injured 53, and forever changed the lives of countless family and friends. This shooting is reported...

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09 Jun Is Advertising on Social Media Right For Me?

Social Media Ads

Social media has exploded and is all around us now. Advertising on the networks that hundreds of millions of people use every day has followed suit, and has turned into big business in the process. It has quickly become an $8.4 billion market, and some projections estimate that over $14 billion per year will be spent on social ads by 2018. These numbers are projected to rise because the average person is spending over six hours per day online, and almost 2 hours of that is on social media.

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Commercial Concept: Businessman with Inbound marketing scheme on the screen. All graphics are made up.

23 Mar An Introduction to Inbound Marketing

The missing piece to your digital marketing puzzle It’s easy to get lost in the vast world of digital marketing. A lot of the time, it’s hard enough just figuring out where to start promoting your business online. And without a definitive plan to guide you...

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19 Nov Meet Our New Intern: Sarah Ruff

  Sarah Ruff, Marketing and Communications Intern Sarah Ruff was born and raised in Johnson City, Tennessee. She graduated from the University of Tennessee at Knoxville with a bachelor’s in communications and majored in public relations. Sarah pursued PR because it combines her desire to work with...

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