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17 Jun JetBlue: #WeStandWithOrlando

JetBlue’s Heroic Response to Tragedy This past weekend, a horrible tragedy struck our nation. A mass shooting occurred in Orlando, Florida inside the nightclub "Pulse.” This horrific event ended the lives of 50, injured 53, and forever changed the lives of countless family and friends. This shooting is reported...

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09 Jun Is Advertising on Social Media Right For Me?

Social Media Ads

Social media has exploded and is all around us now. Advertising on the networks that hundreds of millions of people use every day has followed suit, and has turned into big business in the process. It has quickly become an $8.4 billion market, and some projections estimate that over $14 billion per year will be spent on social ads by 2018. These numbers are projected to rise because the average person is spending over six hours per day online, and almost 2 hours of that is on social media.

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Commercial Concept: Businessman with Inbound marketing scheme on the screen. All graphics are made up.

23 Mar An Introduction to Inbound Marketing

The missing piece to your digital marketing puzzle It’s easy to get lost in the vast world of digital marketing. A lot of the time, it’s hard enough just figuring out where to start promoting your business online. And without a definitive plan to guide you...

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19 Nov Meet Our New Intern: Sarah Ruff

  Sarah Ruff, Marketing and Communications Intern Sarah Ruff was born and raised in Johnson City, Tennessee. She graduated from the University of Tennessee at Knoxville with a bachelor’s in communications and majored in public relations. Sarah pursued PR because it combines her desire to work with...

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rebranding, branding

16 Nov 10 Snarky But True Comments About Brand Updates

Brand Updates are all the rage right now. With so many companies racing to promote themselves through an updated identity, websites like Brand New review redesigns and new designs of well known products and companies. While some users go to these websites to see design trends and keep up with the industry, others troll the comment section to try out new stand-up material or pick slap-fights with other designers. So, to honor these sarcastic and spiteful wordsmiths, we’ve compiled a list of our 10 favorite comments on recent brand updates.

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26 Aug 6 Tips for Blogging in the Financial Industry

Blogging. It’s the hot topic these days no matter what industry you’re in, and rightfully so. Based on 2015 data from the inbound marketing platform Hubspot, companies that blog attract 55% more visitors, and get 67% more leads than those that don’t. While data suggests that publishing over 16 blog posts per month can increase web traffic by 3.5 times, even posting 1-2 blogs per week can boost traffic by up to 50%.
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