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How to Better Convert Leads On Your Website Through Calls-To-Action

Converting leads on your website is important to acquire new clients. Call-to-action (CTA) buttons are vital in directing traffic to important content. A call-to-action is ultimately a button you want your visitor to click so that you can give them an offer that will keep them on your website and coming back for more valuable information. Below are tips for your best CTA.

1. Place the button where your visitor can see

When new visitors come to your website, you have to give them a reason to stay longer than the few seconds it takes to skim the headline. Having your call-to-action with an appealing offer above the fold will encourage your new visitor to stick around. You also want your buttons large and eye-catching so they can be easily spotted. A way to accomplish this is to use contrasting colors on your button in relation to your homepage.

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You also need a short phrase on your button. If you get too wordy, you will lose leads very quickly. Phrases like “Download Now” or “Free Trial” are much more compelling than “If You Want A Free Book, Come To This Page”.

2. Link your CTA to a specific landing page

Now that you have your visitor’s attention, make sure that your call-to-action button doesn’t direct them right back to the homepage. You want to direct them to a page relevant to what you are advertising on your button.

A specific landing page for the CTA will grab of the visitor’s interest and result in a better chance for a conversion.

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3. Utilize your thank you pages

After someone fills out a form on your website, don’t just take that lead and run with it. Keep going. Offer another download for an e-book or something that is valuable to the lead. Remember that for the potential client to download more, you should ask for more information. This helps qualify that lead even more.

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With this extra offer and the information visitors provided, you will be able to keep in touch with them, and they definitely won’t forget you!

Personality Traits of Millennials: How to Market to this Generation

Millennials: We’ve all heard the term, but do we really know who they are and what they stand for? This age-group anomaly is becoming increasingly important because they are the new focus for brands everywhere. From late teenagers to early parents, this demographic is responsible for the majority of purchases of everything from groceries to automobiles. Unlocking the secrets of what they want, how they want it and when they want it is extremely crucial to any brand because this crowd is the new target audience for longterm success. Breaking down the personality traits of millennials are the best way to market to them and start building a solid relationship and life-long customer.

Personality Traits of a Millennial:

  • Masters of the art of multi-tasking: They are the first generation to grow up digesting and assimilating mass quantities of information at a time.
  • Tech-savvy: Does your company have a website? Great. An app? Even better. Millennials spend most of their days surrounded by technology, so the sooner your company is more accessible on-the-go, the better.
  • 44% of the current workforce: Representing almost half of the workforce, their dollars make up almost half of the market’s purchasing power- which is a big deal.
  • Creative problem-solvers: With less linear techniques than previous generations, Millennials want to reach a decision fast and on their own terms.
  • Prefer democratic work environments: Fairness is the name of the game, as well as being appreciated for the hard work they produce.
  • “Famously Frank:” We borrowed this term from our friends at AdWeek, but loved how well it described the true Millennial. They are not afraid to go for what they want, and are very direct in their means of doing so. Seldom will they sit back and watch someone else take advantage of an opportunity they believe to be theirs; they are the true “go-getters.”
  • Strive for transparency: This generation wants to know everything and with no arising surprises that could deter these planners from their paths.
  • Versatile talent: “Liquid” talent means that they have a lot of knowledge in many topics- and millennials crafted this term to show just how versatile they are.
  • Socially conscious: They believe they can change the world in a pseudo-optimist/ realist kind of way. Millennials are pragmatic in supporting causes, and will give their all to whatever that may be.
  • Concern: With all the information they are exposed to, Millennials are frequently concerned with what’s now or what’s next. They tend to be relatively ignorant to history, and expect success to be instantaneous.

How to effectively market to the many personality traits of Millennials:

  • Have more than one kind of media on your page (text, video, gifs, etc.) to make it most appealing to the multi-tasking millennial mind.
  • Consider an interactive format where the audience engages with the material instead of just reading or watching.
  • Viral marketing (making your material so interesting and different that it begs to be shared)
  • Refreshingly honest copy
  • Accessible media (apps, QR scanning)

Unmasking the mind of Millennials is the first step to figuring out what makes this generation tick, which provides unlimited insight into their marketing needs. Once businesses discover this, they will have longterm customers with the most powerful generation we’ve seen thus far.

Why Cost-Per-Customer Is The Most Important Marketing Metric.

Do you ever wonder how much your company is putting in to acquire a new customer? Whether you are checking website visits, how many people your latest Facebook post reached, or how high your click-through rates are, Customer Acquisition Cost (CAC) will help you better understand just how effective your marketing is. CAC estimates how much you are actually spending to acquire each new customer and is the foundation to more equations that are vital to growing your company.

To calculate CAC, all you need is your sales and marketing cost and how many new customers you have acquired:

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MCG Interns Take New York City

“The City That Never Sleeps,” “The Empire City,” “The Big Apple,” or however you refer to this great city, New York was taken over by UT Advertising students last week, two of those being MCG’s very own interns, myself and Krista Gilbert. I had been to The City more times than I could count, but this trip was a little different from the rest. We had time to be tourists and MAYBE make a dent in the many attractions New York holds.
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What’s the Buzz on the Super Bowl Commercials of 2015

After last year’s ads, Axe’s “Make Love, Not War” and Microsoft’s illustration of the power of technology that was focused on Steven Gleason (a former NFL player living with Lou Gehrig’s disease) that touched the hearts of millions, expectations are high for this year’s ads. This year, a 30-second spot is an eye-popping $4 million while a 60-second spot goes for a jaw-dropping $8 million, so advertisers put in a lot of hard work for the seconds they get on the air. Loctite will be making their Super Bowl debut and putting their entire budget into one Super Bowl ad for the year of 2015 instead of the three national TV ads they did in 2014. Companies are seeing the short and longterm benefits of this investment and jumping in.
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