Twenty years ago, Silicon Valley gave birth to another service that revolutionized our practices and gave us new obsessions. Netflix, the iconic streaming platform, forever changed how we consume movies and TV shows. In 1997, Reed Hastings, Netflix CEO, and business partner Mark Rudolph founded Netflix as an online DVD rental service. Two decades later, Netflix has emerged as the most subscribed online streaming channel and now serves an impressive 190 countries.
Grandmas don't tweet — at least, that's what most marketers assume. However, new research suggests the digital tide is starting to turn for American seniors. In fact, their online engagement has skyrocketed across all platforms in the last few years.
Formarketers, mothers representa very familiar buyer persona. It's no secretmoms spendmore time onlinethan any other internet user population. But what kind of opportunitiesaretherefor a business to market to digital moms?
We wouldn’t be telling you anything new by simply saying that your brand has to be on social media. You already know that it’s imperative for your brand to be on the Big 3 (Facebook, Twitter, LinkedIn) and depending on your industry, maybe Instagram, Pinterest or Snapchat.
The marketing and advertising landscape in today’s digital world is very different than it once was. Ratings and circulation no longer reign as king—now it’s all about page views, engagement, and conversions. This isn’t a bad thing, it just means new tactics and forms of media such as blogs and social networks have evolved into sustainable marketing strategies.
Many people see change approaching and start running in the opposite direction. However, to be a successful marketer or salesperson, it is important to welcome change with open arms and start running with it.
Imagine having to wait to read new stories on your favorite topics. This concept isn’t a foreign idea, but the way audiences received content not even a decade ago. It’s no secret that digital media has changed the way audiences want to consume their information. Just...
Find Your Niche
Before you begin creating your Instagram account, it’s important to find where you fit into the Instagram world. While, yes, Instagram is skewed toward women 18-34, that doesn’t mean you have to try to fit into that demographic. If your product or...
When did the pound symbol develop another use or meaning? Since social media has taken our society by storm, there is another way to keep up and track common themes and ideas when using social networking sites. The hashtag (#) was made famous by Twitter,...