You may think you deserve to badmouth your boss, your ex-significant other, and your persnickety client on Twitter. You may think you deserve three lemons and four Sweet ‘N Lows in your sweet tea. However, the internet has the memory of an elephant.
At first glance, social media seem to undermine real relationships. The more time we spend online, the less time we spend face-to-face, right?
What do children’s books have to do with powerful content for your website and marketing materials?
Strategic sentence variety can pave the way to an easy sale by anticipating your prospects’ objections, prejudices, and concerns and preempting them with your copywriting.
Unless your final sentence or call to action is memorable in some way, you’re casting a lure without any hooks. A fish may come take a look, but you have no way to reel it in.