In the Blink of An Eye
If a building can have a soul, this one does. It has a spirit you can feel, and I’m going to miss it – more than I expected.
Social Media and Your Brand: Plan for It
It seems like brand after brand is being attacked online, and especially in social media. Some companies are ill prepared.
October 28th, 2010 | NO RESPONSES »
A Few of My Favorite Things
What is it that attracts us and keeps us in the grip of a brand? In a lot of cases, it’s more than the thing itself; it’s the emotional attachment. As marketers, if we can tap into that emotional core, we can build successful brands.
October 26th, 2010 | NO RESPONSES »
Excuse Me, But You Have Spinach in Your Teeth
Agencies have a responsibility to tell their clients the truth about their advertising and marketing, which is sometimes brutal. But it’s necessary to ensure that the agency is providing the very best work and counsel.
October 14th, 2010 | ONE RESPONSE »
Does your business really need a new or updated logo?
Some businesses do indeed need new corporate identities, but in most cases completely abandoning a logo that already has wide recognition and equity is not a good idea.
August 27th, 2010 | NO RESPONSES »
MCG Tweets
- In-store mobile use on the rise for decision-making. #mobile #shopping http://t.co/g4uIK0ZX
- Kind of backwards from the "give to get" mantra. #Pew #Facebook http://t.co/0sjp2ocy
- "Nothing will ever be attempted if all possible objections must first be overcome." -- Samuel Johnson (1709-1784)
- #Acura link is here: http://t.co/sq4V9dhI
- @GoGrabLunch Thanks for the shout out!