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Your Marketing Spring Cleanup Done Right

Is there any better time than Spring? Days are longer, birds are chirping and plants are waking up. Everything is changing for the better, and so should your marketing plan.

Here are a few tips to heat up your marketing for the rest of 2014:

1. Make sure that your website and social media profiles are all up to date. Is your website free of broken links and bugs? Are you managing  your social media channels properly?  Do you have a schedule for your posts, tweets, etc? If you have trouble managing your social media, there are services like Hootsuite that can schedule all your social media channels weeks or months ahead of time. If you take your business seriously on the web then others will take you seriously.

2.  Make sure that your goals match up with your marketing plan. Are your choices of media helping or hurting your marketing strategy? Set goals that are more clear and allow you to accomplish more in the short term with your marketing plan.

3. Make an effort to communicate better with your coworkers and clients. We’re all busy, but even a simple reply like, “I’m sorry I will be very busy today but I will contact you as soon as I can.” is better than no response at all, stated recently in a Harvard Business Review blog, “gratitude is the new willpower.”

4. Create a new format on one of your marketing channels. Whether it’s changing an email message template, updating a logo on a Facebook channel, or throwing your old website template out the door, do something that will shake your foundation just a little. As long as the change works with your marketing plan and not against it, then the change can be good and you may be surprised how many may notice.

5. Lastly, alter the way your office looks just a little. Our marketing intern, Casey, was recently tasked with re-organizing our printed work samples. After a few hours of grunt-work, the file cabinet looks happier and accessing our work is simple. It used to be a chore. Even re-arranging a couch and chairs is enough to refresh your workspace.

Happy Spring!

Happy Holidays

This is a video of our “best” moments through 2013, and a behind-the-scenes look at the production of this year’s Christmas card.

Click to read more about letterpress printing and why it’s superior.


Morris on Marketing Microsegmentation

Chuck Morris talks about modern marketing and how marketing microsegmentation can help small and medium-sized businesses be more effective with smaller budgets.

One of the things we’re finding in modern marketing is a tendency to head towards microsegmentation.

The most effective campaigns that we’re doing are typically trying to find the niches — the one, two, or three target audiences — that are most likely to buy. And then we target those audiences based on a certain set of criteria in very specific channels. So, this whole idea that mass marketing — the old model of mass marketing where we’re just kind of scatter-gunning a bunch of stuff at a whole bunch of people — is really — those days are pretty much gone.

The proliferation of social media and all of the different channels and methods that we have of reaching customers today is really dramatic. And it’s given us an ability to, as an example, not only target people that like animals but target people that like elephants, and baby elephants, and whatever. I mean, it’s a bad example, but that type of microsegmentation can really be helpful to small- to medium-sized businesses that are trying to do more with less. They have marketing budgets that aren’t as big as the Coca-Colas of the world, so they’re really trying to make things more effective with a smaller budget, and typically, too, a shorter time period.

So, microsegmentation can get that done, and that’s one of the things we specialize in here at Morris Creative.

UT football campaign applicable to business

If you’re excited about the upcoming college football season and you live in Tennessee, you’re likely already one of Butch Jones’s 87,161 Twitter followers. Or you may be one of the 26,135 people who like his Facebook page. Or perhaps you’ve just caught yourself tweeting #BrickByBrick or #RiseToTheTop on occasion.

At the very least, you are aware of the significant changes the UT football program has undergone in the past several months. The recruiting hype. The social media. The uniforms. Ole Butch has revamped nearly every component of the franchise and has somehow even managed to get America’s most impatient, glory-starved fan base 100 percent on board.

Which sort of begs the question…how? Surely whatever has plagued UT football for the last half decade can’t be eradicated that easily? What’s his strategy?

You’ve probably already heard at least a few people talk about how Butch has taken to Facebook and YouTube and orchestrated a media campaign and how that’s where Dooley failed. But it’s far more involved than that. Granted, Butch has the advantage of social media that Dooley, Kiffin, and certainly Coach Fulmer did not, but so do all other presently active coaches. Which leads me to believe the excitement surrounding Saturday’s eminent arrival is about more than how many favorites “The Butch Jones Song” got on YouTube.

At its core, the campaign Butch has created is something people want to be a part of — an experience, and one that incorporates more than just exciting created media and clever hashtags. Coach Jones has diverted his attention to the people, rather than the thing. He has all of his coaches on the same page, his players actually like him, his recruiting efforts are genuine and hard-hitting, and he is honest, confident and excited. Who wouldn’t buy into that?

It’s an approach that applies far beyond the sports world. In fact, it’s one of the most intimate realities of the business realm and consequently, often goes overlooked. Companies aim to provide products and services people want to buy when really the better approach is to create an experience people want to be a part of. People make decisions (including buying decisions) based largely on how it makes them feel, and only in small part on the cost/benefit of the situation. That’s what Morris Creative likes to help our clients with — developing an experience that really draws people. Sure, making that great product is half the battle, but to really tap into your potential market share, you have to make people want to be a part of something bigger.

See y’all Saturday. Go Vols!