How do I transform my website to fit the age of mobile technology? That is a popular question buzzing around companies today. With tablets, smart phones, and all of the sorts of on-the-go technology, it may be time to redesign your website to work better on these devices.
As a company reaching out to your target market, you don’t want your audience to find a link to your website on their way home from work only to find that they cannot access it from where they are. The thought is lost moments after navigating off the webpage. So, what next? You need to implement responsive website design.
What is responsive design?
Responsive website design is optimizing your website experience on all devices. The content and formatting will be catered to whatever device they are using. With as many devices that are out and their many dimensions in both landscape and portrait mode, we must accommodate to them all.
Check out the Adventures Unlimited case study here.
Why do you need responsive design?
According to the 2015 report of Statista, the number of mobile users is at an all-time high of 182.6 million compared to 144.5 million in 2013, and it is estimated to reach 209.7 million users by 2017.
IDG Mobile Survey found that 92% of executives own a smartphone used for business, and 77% of executives use their smartphone to research a product or service for their business. Most of that research on their mobile devices is done during the evenings with 73% on smartphones and 82% on tablets. Your company must accommodate to these staggering changes in Internet usage to avoid losing these viewers.
With statistics like these and the mobile users increasing each day, it is of no question that your company needs a mobile-friendly website design. If you are not sure where to start, contact Morris Creative Group for a website consultation. We would love to help mobilize your business.