All posts in Marketing

What You Need To Know About Google’s New Mobile-Friendly Website Requirements

Google has been making headlines lately for their newest update that has a lot of businesses scrambling. Here’’s why: Tuesday, April 21st marks the date when Google is adopting a “mobile-friendly” format, and any business page that has not embraced the mobile formatting will not only lose “points” in their search engine optimization ranking, but their pages will not be visible on a mobile device. This is obviously bad news for these pages because the majority of Internet searches are done on a mobile device. You may be wondering, “what constitutes a mobile-friendly site?” Google announced that these sites are those with large text, easy-to-click links, or with responsive design (aka pages with layouts that adapt to the screen they are being viewed on–mobile, laptop, tablet, etc.).

Before the panic strikes, Google has released a mobile-friendly test (also available in an app) so you can enter your business’ URL and see if it is mobile-friendly (and if not, measures to take to fix the site).

Test your website here:


The remaining question you’’re left with is probably “”why?”” Taking a look at a few statistics, anywhere from a low 30% to as high as 70% of organic traffic originates from mobile devices. With this in mind, the goal of this update is believed to be that making these changes will provide a better mobile experience for searchers and give people what they want with the convenience they desire.

This is definitely something to be on the lookout for, not only as a business but as a consumer.

If you have questions or need help switching your sites to responsive design, contact us at Morris Creative Group.

Industry Breakdown: Advertising vs. Marketing

From an outsider’s perspective, there seems to be no difference between Advertising and Marketing. While the lines may be blurred, there are some fairly significant differences between the two:

Marketing is defined as the process of preparing your product for the marketplace. Here you are identifying your potential customers and what they want from your product/service. The general process of marketing involves studying and identifying the desired target audience and their wants and needs. The direction of the strategy depends solely on who you are trying to reach with the message.

Advertising, on the other hand, is the process of making your product and service known to the marketplace, or spreading the word. Advertising essentially picks up where marketing ends because once a product image is developed and a strategy is in place, it’s advertising’s job to figure out how to best relay these messages through media channels and venues that will have the most effective reach for the message. Whether it’s Print, TV, Radio, Internet, or Social Media, advertisers try and find the outlet that will get their message to the most people.

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Why Cost-Per-Customer Is The Most Important Marketing Metric.

Do you ever wonder how much your company is putting in to acquire a new customer? Whether you are checking website visits, how many people your latest Facebook post reached, or how high your click-through rates are, Customer Acquisition Cost (CAC) will help you better understand just how effective your marketing is. CAC estimates how much you are actually spending to acquire each new customer and is the foundation to more equations that are vital to growing your company.

To calculate CAC, all you need is your sales and marketing cost and how many new customers you have acquired:

CAC Image
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Industry Breakdown: What Is Public Relations?

PRSA (Public Relations Society of America) defines Public Relations as:

“a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Basically this means that PR focuses on communicating in a tactile manner and emphasizes the benefits to both parties involved. Beyond this definition, PR is difficult to explain because it is multifaceted. Basically, any time you see a press release, a formal speech being given, special publicity events, blogging (sometimes), and promotions being run, there are PR masterminds behind it all.

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Why You Need A Responsive Website Design Now

How do I transform my website to fit the age of mobile technology? That is a popular question buzzing around companies today. With tablets, smart phones, and all of the sorts of on-the-go technology, it may be time to redesign your website to work better on these devices.

As a company reaching out to your target market, you don’t want your audience to find a link to your website on their way home from work only to find that they cannot access it from where they are. The thought is lost moments after navigating off the webpage. So, what next? You need to implement responsive website design.

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