From an outsider’s perspective, there seems to be no difference between Advertising and Marketing. While the lines may be blurred, there are some fairly significant differences between the two:
Marketing is defined as the process of preparing your product for the marketplace. Here you are identifying your potential customers and what they want from your product/service. The general process of marketing involves studying and identifying the desired target audience and their wants and needs. The direction of the strategy depends solely on who you are trying to reach with the message.
Advertising, on the other hand, is the process of making your product and service known to the marketplace, or spreading the word. Advertising essentially picks up where marketing ends because once a product image is developed and a strategy is in place, it’s advertising’s job to figure out how to best relay these messages through media channels and venues that will have the most effective reach for the message. Whether it’s Print, TV, Radio, Internet, or Social Media, advertisers try and find the outlet that will get their message to the most people.