All posts in Marketing

Industry Breakdown: Advertising vs. Marketing

From an outsider’s perspective, there seems to be no difference between Advertising and Marketing. While the lines may be blurred, there are some fairly significant differences between the two:

Marketing is defined as the process of preparing your product for the marketplace. Here you are identifying your potential customers and what they want from your product/service. The general process of marketing involves studying and identifying the desired target audience and their wants and needs. The direction of the strategy depends solely on who you are trying to reach with the message.

Advertising, on the other hand, is the process of making your product and service known to the marketplace, or spreading the word. Advertising essentially picks up where marketing ends because once a product image is developed and a strategy is in place, it’s advertising’s job to figure out how to best relay these messages through media channels and venues that will have the most effective reach for the message. Whether it’s Print, TV, Radio, Internet, or Social Media, advertisers try and find the outlet that will get their message to the most people.

Read more…

Why Cost-Per-Customer Is The Most Important Marketing Metric.

Do you ever wonder how much your company is putting in to acquire a new customer? Whether you are checking website visits, how many people your latest Facebook post reached, or how high your click-through rates are, Customer Acquisition Cost (CAC) will help you better understand just how effective your marketing is. CAC estimates how much you are actually spending to acquire each new customer and is the foundation to more equations that are vital to growing your company.

To calculate CAC, all you need is your sales and marketing cost and how many new customers you have acquired:

CAC Image
Read more…

Industry Breakdown: What Is Public Relations?

PRSA (Public Relations Society of America) defines Public Relations as:

“a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Basically this means that PR focuses on communicating in a tactile manner and emphasizes the benefits to both parties involved. Beyond this definition, PR is difficult to explain because it is multifaceted. Basically, any time you see a press release, a formal speech being given, special publicity events, blogging (sometimes), and promotions being run, there are PR masterminds behind it all.

Read more…

Why You Need A Responsive Website Design Now

How do I transform my website to fit the age of mobile technology? That is a popular question buzzing around companies today. With tablets, smart phones, and all of the sorts of on-the-go technology, it may be time to redesign your website to work better on these devices.

As a company reaching out to your target market, you don’t want your audience to find a link to your website on their way home from work only to find that they cannot access it from where they are. The thought is lost moments after navigating off the webpage. So, what next? You need to implement responsive website design.

Read more…

Marketing Buzzword Predictions for 2015

We know it’s still early 2015, but we decided to follow up on our Marketing Buzzwords for 2014 blog post with our predictions for 2015. Some are the same, but there are many new players this year. Colibri.io and Pocket-lint.com had some great predictions and contributions for the list we’ve compiled. How do you think they’ll be used? Which word(s) will be in the forefront? Check it out and let us know what you think.
Read more…