Marketing

Snapchat Advertising

13 Jan The Curious Case of Snapchat Advertising

Snapchat has long been a double-edged sword for brands looking to reach Millennials over the picture and video messaging service. On one hand, the app boasts over 100 million active daily users, most of them Millennials, but on the other hand, Snapchat offers very limited data on these users compared to other social media channels. On top of restricted reporting, Snapchat advertising also carries high prices and major limitations when it comes to targeting audiences, which has scared potential partners away. Today, clients demand to see ROI, and Snapchat simply does not offer the metrics that marketers are looking for.
Read More
Screen Shot 2016-01-07 at 10.56.23 AM

06 Jan Digital Marketing For Dummies

For years marketing was primarily outbound. This means companies made advertisements and released them to the general public in hopes of ''catching" some customers in a wide "net". This approach made it easy for marketers to reach a large audience, but hard for them to see how successful these ads were. Basically, they knew how much money was spent on ads and how much was made back, but they couldn't tell you the return on those ads.
Read More
Inbound marketing healthcare

16 Dec Maximizing Inbound Marketing in the Healthcare Industry

Cutting through the noise and getting your voice heard in the healthcare industry can be tricky, but inbound marketing has breathed new life into this field.

 

While this industry once lagged behind when it came to content strategy, more and more marketers in the industry are realizing its potential. According to the Pew Research Center, 72% of Internet users say they looked online for health information within the past year. This feeds into the “I don’t know but I can try to find out” mindset that most people have when it comes to health-related questions. In addition to this, Pew found that 77% of those seeking healthcare information online began their session at a search engine. So what does this all mean? It means that people want to be informed about their health before they see the doctor, and they are turning to the digital world for that information.

Read More

30 Sep 5 Signs It’s Time for a Website Redesign

It can be difficult deciding how and when to undergo a website redesign. Redesigning a site requires a great deal of commitment on your part; and trust in those you have hired to handle the virtual face of your business. But having a website that frustrates your visitors or drives away traffic for any reason can be costly to your business. All websites should be designed with several principles in mind such as easy-to-follow navigation, easy-to-use layout, pleasing aesthetics, and content management, just to name a few. Websites can be used for a variety of purposes from conducting eCommerce, to simply giving your business a professional face. No matter how you plan to use your site, an interactive and user-friendly design is crucial to your brand in this day and age. If you aren’t sure whether or not it’s time for a website redesign, check for these signs the next time you go through your site.

1. Your Website is Visibly Unappealing or Outdated

As the saying goes, you only get one chance to make a first impression, and these days your website is your first impression. Nothing will make someone click the back button faster than arriving to your site only to be met with something that looks like the Space Jam homepage (Yes, this is the original site—no you can’t play the games, you’d need Shockwave). Speaking of outdated software, with the current trends in mobile development, Flash will no longer be supported in the future and HTML 5 will soon take its place. If your site relies on Flash, this is a good time to consider a redesign, before your search engine rankings are affected by optimization. Another common design mistake is to spew out every bit of information you have on your subject at once on the homepage. As interesting and informational as that info may be, the fact is people didn’t come to your website to read, they came to gather info on you. Specifically, potential customers want to know, What do you do and how do you do it? Why should I select you? How should I interact with you? While you don’t want to skimp on essential details, in this situation, less is more.

2. Your Website Isn’t Mobile Responsive

The days of needing a computer to access the Internet are long gone, and the mobile device market has exploded. Smartphones and tablets have revolutionized the way people are accessing the web and getting their information. We now know that more than 20% of Google searches are being performed on a mobile device, and that 1 out of 4 Internet users in the U.S. only access it on a mobile device. Having a responsive website design means that your website has been built so that the structure, content, and images of the website all appear the same on any device. This means that customers will be able to easily use your website no matter the device they are using. This is vital because recent data has shown that 67% of smartphone shoppers will switch to a competitor’s website if their eCommerce check-out process is faster. Customers want everything to be as easy as possible, and a responsive website is necessary for a user-friendly experience. In addition to these problems, you will also find that if your website is not mobile friendly, Google will dock your search engine rankings. Google has done this in an attempt to provide a better quality mobile experience for it's users. To check if your website is mobile-friendly, you can enter your URL into Google's Mobile-Friendly test site.

Read More

06 Aug A Look at 3 High Profile Sports Industry Rebrands

These days, it seems that everyone in the sports industry is updating their brand. Whether it is a team that has been historically bad looking to begin a new era or a franchise with a storied history looking to maintain success, identity updates are sweeping the sports world. We decided we would take a look at three of the more notable sports industry rebrands of the past year to look at what was done well and what could have been done better. University of Tennessee Volunteers—Nike   Since the announcement of the partnership between The University of Tennessee Athletics and Nike, there has been a lot of anticipation and excitement about what the sports giant would do. Nike did not disappoint when it rolled out their new logo, brand identity, and uniforms for all of the school’s sports. Nike’s goal after the initial brand audit was to unify all the school’s teams through a slightly redesigned “Power T” logo. This included the decision to cut the “Lady Vols” nickname from all of women’s sports except women’s basketball, which met with some criticism from fans and student athletes alike. The Nike Power T is not much different, although it is slightly slimmer and a brighter orange. Nike has also created a unique Tennessee lettering that resembles the shape of the state, which will eventually be used by all sports programs to promote unity in the athletic department. As for the uniforms, Nike delivered what has come to be expected from the sports equipment giant. The alternative “Smoky Gray” football uniforms look great, especially the helmet, complete with images of the nearby Smoky Mountains. The home and away jerseys are simple and clean, although I would have liked to see a little more design elements, maybe along the side. All of the jerseys look pretty good. You can check out more pictures of all the uniforms here. Overall, Nike did a pretty good job with this brand update. Personally, I would have liked to see them step out on a limb a little more with the home and away football jerseys, but the Smoky Grey looks awesome and gives the fans something to get excited about. The most impressive part of this redesign was that Nike found a way to modernize Tennessee but also stick to the traditional Volunteer style. Major League Soccer - Athletics & Berliner Benson mls new_old Major League Soccer has been around since 1996, and has grown to 19 teams worth an average of $103 million. The league has begun attracting older European superstars (think David Beckham) looking for the chance to dominate in their remaining years, while also cashing in on the chance to live in America. Recently, the MLS has also benefited from American success in the World Cup, spurring domestic interest in the sport. Drawing on this recent success, MLS decided to rebrand itself, and aims to be among the best soccer leagues in the world by 2022. Their new logo looks more like a badge or a crest, and aligns the MLS, at least visually, with top European leagues. The slash through the shield represents the energy of soccer and the rise of the MLS, while the stars stand for the three pillars of MLS: Club, Country, and Community. Each club also has a version of the crest where the red and white sections are replaced with team colors. This new crest is distinctly North American with a European flavor to it, a goal the league had in mind during the redesign. The applications of this logo look really good, especially the promo layouts the league has mocked up. The league took a chance on this design by leaving a good amount of white space, but I think it is a great combination of the league’s uniformity combined with the individuality of the teams and players that make the MLS unique.
Read More