The Morris Creative Group Blog
In a world that seems hell-bent on truncated communication, the lesson we must learn as marketers, and really, as human beings that are hard-wired to connect to other human beings in meaningful ways, is to use the technology as a tool for conversation, not let the tool dictate the form.
Trend Watching, an Amsterdam-based consumer research firm and one of my favorite sites, just released its 2010 Trend Briefing. An excerpt is provided in this post below, but if you want to read the full report, you may find it on their site at trendwatching.com.
Seth Godin, one of my favorite thought leaders, wrote this blog post on cultural wisdom. I share it here, because it contains an excellent description of something that can be somewhat intangible and a bit esoteric but a critical piece of what needs to be considered when marketing effectively. Marketing is always both the tangible and the intangible, both the things you can see and the things you can’t. Sometimes, it’s not much more than a feeling, but it ALL matters. Does your company have cultural wisdom? ~ Chuck
Build relationship first or expect rebellion.
You may think you deserve to badmouth your boss, your ex-significant other, and your persnickety client on Twitter. You may think you deserve three lemons and four Sweet ‘N Lows in your sweet tea. However, the internet has the memory of an elephant.