Healthcare

01 Dec Developing Medical Technology Buyer Personas

Medical technology companies face the great challenge of appealing to the unique needs of the various types of buyers within the healthcare field. Overcoming this challenge requires medical technology vendors to know their target audience and understand the specific priorities of the three most common groups of buyers: physicians, executives, and purchasing professionals. Below is a summary of the priorities of each of these groups and the key elements to include when developing medical technology buyer personas.
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26 Jul 4 Essential Steps to Healthcare Content Marketing

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Healthcare marketing can be downright brutal sometimes. With ever-changing laws and regulations, regulatory committees are constantly monitoring every bit of promotional information.

However, there is a cost-effective way to reach your audience. Content marketing has proven to be a viable marketing strategy in the healthcare industry. Healthcare is the second-most searched-for service online. Both patients and healthcare workers looking for more information are searching the Internet like never before.

By using a tactic like content marketing, healthcare providers can become thought leaders in the industry and attract loyal followings in the meantime. So to help you rejuvenate your organization’s brand, we’re bringing you these tips to content marketing in the healthcare industry.

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Inbound marketing healthcare

16 Dec Maximizing Inbound Marketing in the Healthcare Industry

Cutting through the noise and getting your voice heard in the healthcare industry can be tricky, but inbound marketing has breathed new life into this field.

 

While this industry once lagged behind when it came to content strategy, more and more marketers in the industry are realizing its potential. According to the Pew Research Center, 72% of Internet users say they looked online for health information within the past year. This feeds into the “I don’t know but I can try to find out” mindset that most people have when it comes to health-related questions. In addition to this, Pew found that 77% of those seeking healthcare information online began their session at a search engine. So what does this all mean? It means that people want to be informed about their health before they see the doctor, and they are turning to the digital world for that information.

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26 Sep Asbury Place Maryville Grand Opening of the St. Clair Apartment Homes

  CONTACT:  Chuck Morris Morris Creative Group LLC cjmorris@morriscreative.com 865-637-9869 Asbury Place Maryville Grand Opening of the St. Clair Apartment Homes Maryville, Tenn.— Asbury, Inc., a continuing care retirement community, is having a special grand opening ceremony to showcase the completion of its St. Clair Apartment Homes. The ceremony begins Thursday, Oct....

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19 Sep MCG MEDIA ADVISORY: Asbury Place Johnson City Opens With Ribbon-Cutting Ceremony, Open House

CONTACT:  Chuck Morris Morris Creative Group LLC cjmorris@morriscreative.com 865-637-9869 Asbury Place Johnson City Opens With Ribbon-Cutting Ceremony, Open House Johnson City, Tenn. — Asbury, Inc., a health care community specializing in long-term care, is having a ribbon-cutting ceremony and open house to showcase its newly renovated 6400-square foot addition. The...

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