Author: Brian

22 Mar Turn Your Live Event Into an On-Demand Webinar

You don’t need us to tell you that we live in a technology-driven world. Current technology is constantly evolving while every six months there seems to be some new gadget that everyone is using. So if this is a known fact, then why are marketers not taking advantage of the proven benefits of many technologies at hand?
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09 Feb 3 Tools to Supercharge Your Marketing in 2017

The marketing and advertising landscape in today’s digital world is very different than it once was. Ratings and circulation no longer reign as king—now it’s all about page views, engagement, and conversions. This isn’t a bad thing, it just means new tactics and forms of media such as blogs and social networks have evolved into sustainable marketing strategies.
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30 Jan ZDi Solutions, LLC Names Justin Sims VP of Sales

Knoxville, TN (January 30, 2017)— ZDi Solutions, LLC announced today that Justin Sims has joined the team as the new Executive Vice President of Sales. Justin brings over 25 years of domestic and international sales experience with him, specializing in team building, business growth, and advertising and marketing management.
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18 Jan Growth-Driven Design: Overcoming the Pitfalls of the Traditional Web Design Process

One thing you've likely learned about traditional website design if you have any experience with it at all, is the expense involved. Because of the excessive money spent, you probably don't plan to do any tweaks or redesigns soon if you've recently built a website traditionally. After all, the goal of a traditional website design is to create everything at once, then take on redesigns far down the road. But luckily, that's all about to change.
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01 Dec Developing Medical Technology Buyer Personas

Medical technology companies face the great challenge of appealing to the unique needs of the various types of buyers within the healthcare field. Overcoming this challenge requires medical technology vendors to know their target audience and understand the specific priorities of the three most common groups of buyers: physicians, executives, and purchasing professionals. Below is a summary of the priorities of each of these groups and the key elements to include when developing medical technology buyer personas.
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