MARKETING
As an integrated marketing communications firm, Morris Creative Group offers a wide variety of services that are customized to our clients’ needs. We can do full scale marketing strategy, planning and execution or we can serve as an outside resource to your in-house marketing staff on a project basis. We are flexible.
We’re translators, taking the intangible qualities of your business and packaging those in new ways so that people understand what you’re about.Much different than sales, marketing services are designed to help us get a blueprint together for branding your company — to map out where we are headed and how we will get there – together.
- Strategic Planning – Where are you vs. where do you want to be? Goals can be increased revenues or awareness or any number of other business goals. We can help you to define the metrics.
- Primary and Secondary Research – focus groups, surveys, and internal marcom audits.
- Marketing Plan Development – If you have a plan, we can help you to focus; if you don’t have a plan, we can help you develop one.
ADVERTISING
Advertising is part of marketing. Campaigns should be executed only when a clear direction has been established. Morris Creative can provide everything from concept and creative to media planning and placement. We’re translators, taking the intangible qualities of your business and packaging those in new ways so that people understand what you’re about. We believe that ideas and knowledge are the most valuable commodities of today’s economy and of the future. We understand how to articulate those ideas in unique ways to make a lasting impression on your target audience, amidst an increasingly cluttered sea of information.
- Print – newspaper, magazine and directory ads
- Out of Home - billboards, bus wraps, street decals, logo clouds
- Broadcasting - television and radio spots, infomercials
- Website Development – design, programming, hosting, e-commerce
- Digital Media – CD and DVD content and production
BRANDING
Defined simply, branding is simply a promise you make to your customers. When you use Tide™, you know that your clothes will be clean. When you make a call on Verizon™ Wireless, you know that your call will be connected and will stay connected. When you stay at a Ritz-Carlton™, you know that the service will be world-class.
Morris Creative can help you to brand your company by helping to identify its unique culture and unique selling proposition (USP) and then articulating that to very specific niches in the marketplace using an arsenal of tools, from corporate identity (logos), websites, and microsites, to custom 800 numbers, SMS (texting) and social media, such as FaceBook™ and Twitter™.
- Corporate Identity and Image Management – logos, corporate forms and collateral, interiors, environmental design and wayfinding
- Positioning and Tagline Development – language unique to your company, “elevator pitches”
- Public Relations