Start with a big idea. Make a bold promise. Deliver. That happens to be our approach to every client engagement, and not so coincidentally, it happens to be the way we believe marketing works, too. If you have a big idea that people gravitate toward, if you can tell your corporate story in a compelling way, if you can make a bold promise and then deliver on that promise, then you have a successful BRAND, my friend. A brand is a promise you make to your customers. We can help you to build it.
We work with companies that are ready to take their business to the next level NOW, using powerful marketing tools and strategies. We’ve worked with a wide variety of clients in our nearly 20-year history: government agencies, organic cotton diaper makers, micro-brewers, churches, robot inventors, engineers, architects, construction companies, insurance firms, restauranteurs, talk show hosts, speakers, authors, television anchors, scientists, law firms, consultants, politicians, accountants, hospitals, physicians, medical device manufacturers, sign companies, real estate developers, and <gasp> entrepreneurs, to name a few. More recently, we’ve developed specialization in three key industries that drive many others, including Healthcare, Real Estate, and Financial Services.
There’s a solution. At Morris Creative, we have a process we call The Right Formula™. It is a proven marketing strategy that takes the Right Message and delivers it at the Right Time to the Right People.In today’s competitive environment, if you don’t have a compelling point of difference, you may be headed for hard times, or worse, out of business. Times are tough. If you’re like most companies, you’re facing increasing competitive pressures that are eroding profits. The economy is volatile. Customers are well-informed and not as brand-loyal as your Mom was. You need a new strategy.
There’s a solution. At Morris Creative, we have a process we call The Right Formula™. It is a proven marketing strategy that takes the Right Message and delivers it at the Right Time to the Right People.
Right Message. What you say and how you say it makes a difference to today’s savvy consumer who has more choices in the marketplace than ever before and more influencers. Market clutter and segmentation are high, and attention spans are eroding. We now have less than 2 seconds to grab someone’s attention. If you can get their attention at all, what are you going to say to them? We know how to craft language that compels people to act. We’re storytellers.
Bad timing has killed many a campaign. Consumer behavior is changing rapidly.Right Time. Bad timing has killed many a campaign. Consumer behavior is changing rapidly. Market rhythms, cycles, and trends are not as predictable as they once were, and the market is fragmented and cluttered. Increasingly, timing is key. Consumers want — demand, even — companies that will meet them at their very moment of need. That moment may sometimes be what marketers call a “life event trigger”: a new baby, a new job, change in marital status, etc., and it can help us with timing. Using the trigger as a key, relevant marketing messages can be customized to the individual and delivered in direct response to, or anticipation of, those windows of opportunity.
Right People. If we’ve done our homework right — market research — we will be marketing to very precise audiences who have a need for your product or service. Today’s media is very sophisticated, and the tools available for targeting have evolved, as well. We know how to use them to your advantage.
So, how do you get started?
Before you can really develop a successful marketing program for your company you should consider:
- What business are you really in? Focus. Are you too broad?
- Know your metrics. Do you know what it costs you to get a customer? Do you know how many customers it will take to hit your revenue target? Do you know how many prospects you’ll need to reach in order to get just a few to put you in the considered set? Of those few, do you know how many will buy? (example: your marketing ratio might look like: 100 prospects >> 20 interested >> 1 customer converted).
- Consider your budget. A good benchmark is 5% of gross revenues devoted to marketing. While you don’t want to put your company in fiscal peril by overspending on marketing, you can also do the inverse by investing too little. Marketing is an investment over time that will produce dividends if done properly. “Over time” is an important distinction, too, as marketing is rarely an overnight success. Our most successful clients believe in consistency and frequency, as we do.
Why Morris?
It has been our privilege to work with a blue-chip roster of clients since 1991. Our goal? In partnership with you, use the tools of marketing to build your brand: increase mindshare, marketshare and profitability by building a solid marketing program over time. Exceed your expectations each and every time.
We’ve worked with companies all over the Southeast and the nation. We have a solid record of success that proves that our approach works. It can work for you, as well.
Please browse our web site for detailed information on how our process has worked for others.