15 Jun 6 Corporations Control 90% Of The Media In America
NOTE: This infographic is not completely up to date and is missing some key transactions. GE does not own NBC (or Comcast or any media) anymore. So that 6th company is now Comcast. And Time Warner doesn’t own AOL, so Huffington Post isn’t affiliated with them. It still shows how much of a monopoly the ‘Big 6’ is.
In a market so monopolized, it can be hard to cut through the red tape and get past dominant gate keepers. In an environment like this, a company needs to have a clear marketing strategy if it can hope to have any marketing success. A company needs to have strategic goals to reach their audience. Without this focus, marketing efforts can be lost in the void of noise, that is the marketing world. To kick start this process, click below to learn how to make strategic, SMART goals for your company.