A good jolt of hope

By protecting your marketing budget, you are investing in your future. You are protecting yourself.

Consistency = Growth

We came across a valuable resource and wanted to pass it along.

We could all use a good jolt of hope.

Here’s the gist:

Steady marketing dollars meant huge growth both during and after the 1991-1992 recession:

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“According to the study and contrary to popular belief, cuts in advertising during a recession decrease net income over the long haul. Companies that maintained advertising during the recession enjoyed measurably higher net income gains not only during the recession, but even more so, two years after the recession. This in stark contrast to those companies that cut advertising both years and significantly reduced their profits during the recession, and for years following.”

(http://www.mactech.com/adsales/recession_marketing/)

If you’d like to see growth both during and after the recession, please give Morris Creative Group a call at 865-637-9869.

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Published Friday, February 20th, 2009 in: M>PACT

Tags: growth, hope, M>PACT, Marketing, recession

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