Morris Creative Group

How poor metrics undermine digital marketing

By Chuck Morris

The Web is the most measurable medium in the history of marketing. Now all that’s left is figuring out how to measure it.

The rapid growth of online advertising hides a serious challenge: the digital world has developed faster than the tools needed to measure it. This problem has made it difficult for marketers to fully exploit the Web’s promise as the most targetable and measurable medium in the history of marketing. Can digital advertising live up to its potential?

I wanted to share this new and intriguing article by Jacques Bughin, Amy Guggenheim Shenkan, and Marc Singer from The McKinsey Quarterly…
http://www.mckinseyquarterly.com/Marketing/Branding/How_poor_metrics_undermine_digital_marketing_2220

Article Tools

Published Monday, November 17th, 2008 in: Uncategorized



Tags: , ,


MCG Tweets



Leave a Response

A word about privacy: The information you provide here will be held in the strictest confidence. We will not sell your name to others or do anything with it other than use it for Morris Creative Group. If you have further concerns or questions regarding privacy, please e-mail us: info@morriscreative.com

A word about responding: We reserve the right to delete off-topic, inappropriate, or anonymous comments. HTML code is not allowed. Responses automatically close after thirty days.