The Right Formula PART III: Right People
Well, we’ve made it to the third and final element of our right formula for marketing: people. If you’ve stayed with me so far, thanks for reading.
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The Discipline of Market Leaders (or, “I read the news today, oh boy!”)
I received some bad news today. One of my clients is cutting back on their marketing. It’s significant. Their industry is reeling, and so, marketing is one of the first items to get cut. It’s a very natural and understandable reaction, but it’s a big mistake. That I would say this seems selfish on the surface, but it’s not.
May 6th, 2008 | NO RESPONSES »
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