There is an irony to this month’s part of our formula. Timing is arguably the most important aspect of the right formula for marketing success, and yet, it is often the most overlooked and the least understood.
Raise your hand if you have a marketing plan and marketing budget for your company. A unique, 30-second or less statement about what you do? An advertising tagline (i.e., GE: “We bring good things to life.”)?
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